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2)https://www.thesherpagroup.com/hubfs/Sherpa%202018/Photos/office.jpgofficeofficehttps://www.thesherpagroup.com/hubfs/%235_Rising-star-UK-marcomms-agency-2021-02%20%20(edit%202).png#5_Rising-star-UK-marcomms-agency-2021-02 (edit 2)#5_Rising-star-UK-marcomms-agency-2021-02 (edit 2)https://www.thesherpagroup.com/hubfs/Badge-1.pngBadge-1Badge-12018-01-24https://www.thesherpagroup.com/insights/on-demand-webinar-mdf-unlocked-with-pml-ambassadorshttps://733226.fs1.hubspotusercontent-na1.net/hubfs/733226/mdf-unlocked-pml.mp4/medium.jpgMDF unlocked PMLJoin us for an insightful discussion on the intricacies of Market Development Funds (MDF) in partner marketing. In this inaugural expert ambassadors panel for the Partner Marketing Leaders community, we delve into MDF's role as a core component of successful partnership strategies. Key topics covered in this video include: - The importance of MDF in aligning partner activities with strategic business goals. - Best practices for measuring MDF success, including tracking leads, pipeline generation, and overall partner engagement. - Insightful introductions from our diverse panel of experts with extensive experience in partner marketing, highlighting their unique perspectives on MDF utilization. - Practical frameworks for ensuring effective MDF planning and execution, including the establishment of clear eligibility criteria and objectives for funded activities. Key takeaways include actionable insights on how to maximize MDF effectiveness, avoid common pitfalls, and foster collaborative planning between marketing and sales teams. Learn how to proactively engage partners and ensure they are equipped to utilize MDF effectively, transforming it from a reactive tool into a strategic asset. Whether you're new to partner marketing or seeking to enhance your existing programs, this discussion will provide valuable strategies and knowledge to drive growth through more effective utilization of MDF. 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