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Join our Channel Leaders group on the Guild platform. 

   Join the Channel Leaders group

Ecosystem chiefs say to be successful in the Channel, you need to be leaders in the community space; find out why and how.

Topics of discussion will be around: 

  • Why community in Channel ecosystems is important?
  • Best practice for community engagement
  • How do Channel leaders use their community to drive new product development?
  • Where does community fit in the Channel ecosystem world?


Michelle Goodall, CMO at Guild 

Michelle Goodall is CMO at Guild, a mobile-first platform for communities, groups and networks. A recognised speaker and specialist in digital marketing, community strategy, social media, comms and content. She has 25 years of marketing and comms experience in a mix of agency and client side roles, including at Econsultancy, Lexis PR and Access Intelligence. As a consultant she worked with LOCOG (London2012), BBC, Direct Line Group, V&A, Coca-Cola, Econsultancy, Penguin Random House, Viacom, Unilever, Diageo etc.

Trevor Burnett, Senior Director of Product Marketing at Impartner 

Trevor has been a channel software professional for over 15 years in just about every role from software developer to sales to marketing. During that time, he has had the pleasure of working with many leading companies, channel chiefs, industry experts, and advisory boards to strategize best practices of channel management and how to optimize and automate processes to drive world-class partner experiences.

Tom Perry, CEO at Sherpa

CEO & Founder of Sherpa, Tom Perry is a B2B Channel marketing professional who has spent the past 20 years working with some of the world’s fastest growing technology companies. Tom is a Partner Ecosystems pioneer, working with tech Vendors on their ecosystems strategies, channel tech and management of global partner programs. Under Tom’s leadership Sherpa has become one of the world’s foremost channel agencies over the past 9 years, specialising in the partner, channels and alliances space. Tom is an expert at channel strategy, agency operations and driving demand for technology as well as scaling businesses.