Smarter Partnership Marketing for global technology companies

The Channel Marketing Agency that is guided by data, delivered by experts, building momentum because anything less, doesn't move the needle.

Ready to build Momentum?

Benchmark your Partners

Momentum_light (1)-1

Smarter Partnership Marketing for global technology companies

The Channel Marketing Agency that is guided by data and delivered by experts, because anything less doesn't build momentum.

Ready to build momentum?

Benchmark your Partners

We don't just know
Channel Marketing
We pioneer it

Since 2009, we've been guiding companies through Partnership marketing challenges. Our experts will help plan, assess and deliver solutions. Helping clients experiencing:

Too many Partners, not enough insight >

Too many campaigns, not enough impact >

Too much activity, not enough ROI >

100%
Channel

Since
2009

Global Coverage

"We didn’t set out to build an agency, a platform, or a methodology. We set out to fix what was broken in partner marketing. Sherpa Momentum wasn’t born in a boardroom, it came from years in the trenches, solving the same problems over and over again. It’s not theory. It’s the answer we had to build because nothing else worked."

Tom-Perry

Tom Perry, CEO of Sherpa

We didn't build a platform
We built the fix

Sherpa exists to make partnerships perform. Our Momentum framework turns insight into execution. Our EdsionAi platform brings clarity to complexity. And our team drives outcomes that move the needle, not just activity for activities sake. We don't do. "more of the same." We've helped the worlds biggest vendors rethink how they recruit, assess and activate partners. It works. Because it's built for the reality you're facing right now.

We don't just know
Channel Marketing
We pioneer it

Since 2009, we've been at the forefront of Partnership Marketing. We've seen the industry transform, adapted to every change, and consistently delivered results that matter.

What challenge are you experiencing?

Too many partners, not enough insight.
Too many campaigns, not enough impact.
Too much activity, not enough ROI.

"We didn’t set out to build an agency, a platform, or a methodology. We set out to fix what was broken in partner marketing. Sherpa Momentum wasn’t born in a boardroom, it came from years in the trenches, solving the same problems over and over again. It’s not theory. It’s the answer we had to build because nothing else worked."

Tom-Perry

Tom Perry, CEO of Sherpa

We don't just know
Channel Marketing
We pioneer it

Since 2009, we've been guiding companies through Partnership marketing challenges. Our experts will help plan, assess and deliver solutions. Helping clients experiencing:

Too many Partners, not enough insight >

Too many campaigns, not enough impact >

Too much activity, not enough ROI >

100%
Channel

Since
2009

Global Coverage

"We didn’t set out to build an agency, a platform, or a methodology. We set out to fix what was broken in partner marketing. Sherpa Momentum wasn’t born in a boardroom, it came from years in the trenches, solving the same problems over and over again. It’s not theory. It’s the answer we had to build because nothing else worked."

Tom-Perry

Tom Perry, CEO of Sherpa

100%
Channel

Since
2009

Global Coverage

"We didn’t set out to build an agency. We set out to fix what was broken in partner marketing. Sherpa Momentum came from years in the trenches, solving the same problems over and over again. It’s not theory. It’s the answer we had to build because nothing else worked."

Tom-Perry

Tom Perry, CEO of Sherpa

Real Experts
Real Outcomes

Sherpa isn't built on theory. It's built on hard-won experience. Our team has spent the last 15 years inside the world's most complex partner ecosystems; building programs, fixing failures, and turning GTM chaos into commercial outcomes. We've seen what works, what doesn't, and what it really takes to move the needle. Strategy, execution, measurement; delivered by people who've done it before and know how to do it better.

"We didn’t set out to build an agency, a platform, or a methodology. We set out to fix what was broken in partner marketing. Sherpa Momentum wasn’t born in a boardroom, it came from years in the trenches, solving

Tom-Perry

the same problems over and over again. It’s not theory. It’s the answer we had to build because nothing else worked."

Tom Perry, CEO of Sherpa

200+

Programs delivered

100% channel, 100% focused on helping global tech vendors deliver more.

100%

Visibility of Partners

Powered by EdisonAi, understand partners alignment and capabilities.

2x ROI

from campaigns

We give the right partners, the right campaigns, which delivers better outcomes.

90%

decrease in wasted spend

75% of partners are not marketing ready, we identify and activate the right ones

Momentum is the model your Ecosystem needs

Sherpa Momentum isn't just a product. It's not just a process. It's not only a platform. It's all three - wrapped in our expertise and experience, structured into something powerful and practical. Momentum is a full-spectrum model of modern partnership marketing built to solve the complexity of partner ecosystems and turn it into consistent, measurable results. Powered by EdisonAi, Delivered by Sherpa. Proven to work.

Resulting in: Few wasted campaigns. Higher partner engagement. Better ROI. Momentum that compounds - quarter after quarter.

Explore the framework

Partner Marketing

Our flagship. High-impact campaigns, delivered with precision.

Built for scale, tailored to partners, and powered by EdisonAi. From demand gen to ABM, we activate the right partners with the right campaigns - and deliver the outcomes others only promise.

Learn more >

Button 2

✅ Powered by EdisonAI

✅ Concierge delivery

✅ Structured and scalable

Partner Assessment

Don't guess who your best partners are. Know.

Our assessment programs surface the insight your ecosystem is missing, helping you segment effectively, activate intelligently, and invest where it counts.

Learn more

Popular features:

✅ Deep partner insight

✅ Alignment + capability metrics

✅ Powered by EdisonAi

Partner Recruitment

Recruitment isn't a campaign. It's a long-term strategy.

We help you build long-term, revenue driving partner networks - with propositions that resonate, journeys that convert, and recruitment strategies built around data, not guesswork.

Learn more

Popular features:

✅ Full-service recruitment

✅ Partner-centric proposition

✅ Powered by EdisonAi

Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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