Events & webinars

Register for upcoming events, or watch on-demand for Partner Marketing expertise

We run events from roundtable discussions to virtual webinars, where we share the latest insights, best practise and thought leadership, and host conversations with senior leaders across Vendors and their Partners.

Upcoming events

On-demand

Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’

Aug 6, 2026

Informa TechTarget and The Sherpa Group Join Forces to Launch ‘Partner Demand Assurance’ New partner engagement and...

Go-to-Market and Multi-Partner Plays Key Takeaways

Aug 4, 2026

Key takeaways from our PML webinar exploring: GTM and Multi-Partner plays Building the better together story: what to...

Lifecycle Marketing: Key Takeaways

Jun 30, 2026

Key takeaways from our PML Webinar exploring: Lifecycle Marketing: Through a Partner Lens Hosted by Tom Perry, CEO &...

Partner ABM: Key Takeaways from a PML Panel

May 28, 2026

Key takeaways from our roundtable on Partner Account Based Marketing ABM is getting more attention in the channel, and...

On-demand webinar: MDF Unlocked with PML Ambassadors

Apr 24, 2026

MDF remains one of the most misunderstood tools in partner marketing. Too often, funds sit unspent, get used on...

On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's

Dec 12, 2025

Partner marketing isn’t just about generating leads. It’s about moving opportunities through the funnel with clarity...

On-demand webinar: Future of Partner Marketing 2025

Aug 14, 2025

Partner marketing isn’t just evolving, it’s accelerating. With buying committees now stretching to 20+ decision-makers,...

On-demand webinar: Partner Recruitment Done Right

Jun 26, 2025

Recruit Smarter. Find Partners That Perform. Recruitment is one of the toughest challenges in partner marketing,...

On-demand webinar: How Partner Concierge scales Partner led demand

Apr 3, 2025

Providing Partners with the right tools, insights, and enablement strategies can be the key to unlocking their full...

State of Partnerships 24 on-demand and key takeaways

Apr 2, 2024

In an era where artificial intelligence (AI) and marketplaces are transforming Partnership Ecosystems at an...