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Too much Activity

Not enough ROI


Sherpa transforms disconnected effort into measurable return. By prioritising what works, we help teams build sustainable pipeline and prove impact.

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The Challenge: Running Fast but Going Nowhere

 

It’s easy to mistake activity for progress. Campaigns are launching. Partners are busy. Dashboards are filling with metrics. But when it comes to actual return — qualified leads, pipeline contribution, revenue impact — things don’t add up. 

Disparate tactics, disconnected teams, and uncoordinated messaging drain resources and dilute results. Meanwhile, the pressure to prove marketing ROI is growing. 

You’re not alone. Many marketing leaders feel stuck in an endless loop of execution without insight. 

The Sherpa Solution:
 Measurable Momentum 


The Sherpa Momentum Methodology brings everything back to one simple principle: ROI starts with insight. 
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Insight: Diagnose, Prioritise, Align

We help teams break the cycle of execution-first thinking. 
Activation: Execute the Right Things, Not Everything

We replace scattered campaigns with high-performing, repeatable programs. 
Delivery: Execute With ROI Discipline

Our team manages delivery with precision. 

What our clients say
Kerstin Demko

"EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

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Real world results

Sherpa helps clients cut wasted spend and reallocate effort toward what works: 

20:1

Marketing funnel ROI

from structured partner program campaigns

660%

ROI

from partner assessment activity for global tech vendors

$20M+

qualified pipeline

from global lead gen into vertical markets

73%

of partners say programs are too complex

Sherpa simplifies and proves value.

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Real impact 
in action

Client Snapshot: Global IT Distributor & Hyperscaler

Challenge: Disconnected partner activity, inconsistent lead quality, no unified ROI tracking.

Solution: Sherpa launched a structured VAD partner program across five regions, with real-time lead distribution, dashboards, and ROI scoring.

Results: 

690 sales-ready leads across 5 regions

92% active partner engagement

20 qualified leads per partner

1.88% lead disqualification rate (quality over quantity)

20:1 marketing ROI 

 

Ready to make every marketing dollar work harder?

Discover how Sherpa helps B2B teams maximise ROI through insight-led, outcome-driven partner marketing.