Too much Activity
Not enough ROI
Sherpa transforms disconnected effort into measurable return. By prioritising what works, we help teams build sustainable pipeline and prove impact.
The Challenge: Running Fast but Going Nowhere
It’s easy to mistake activity for progress. Campaigns are launching. Partners are busy. Dashboards are filling with metrics. But when it comes to actual return — qualified leads, pipeline contribution, revenue impact — things don’t add up.
Disparate tactics, disconnected teams, and uncoordinated messaging drain resources and dilute results. Meanwhile, the pressure to prove marketing ROI is growing.
You’re not alone. Many marketing leaders feel stuck in an endless loop of execution without insight.
The Sherpa Solution:
Measurable Momentum
The Sherpa Momentum Methodology brings everything back to one simple principle: ROI starts with insight.
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Insight: Diagnose, Prioritise, Align
We help teams break the cycle of execution-first thinking.
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EdisonAI
Use EdisonAI to analyse historical performance and identify what truly drives ROI.
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Score Partners
Score partner readiness and match effort to potential. -
Define Success
Co-define success metrics upfront — revenue contribution, lead conversion, partner engagement.
Activation: Execute the Right Things, Not Everything
We replace scattered campaigns with high-performing, repeatable programs.
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Centralise Campaigns
Centralise campaign planning and reuse successful assets.
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Real-time ROI
Apply strict SLAs and reporting to track ROI in real time. -
Leads & GTM Tools
Equip partners with go-to-market content, tools, and lead management.
Delivery: Execute With ROI Discipline
Our team manages delivery with precision.
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High Adoption
Activate campaigns with high partner adoption and sales alignment.
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ROI Targets not Vanity
Track every program against ROI targets, not vanity metrics. -
Continuous Improvement
Feed results back into planning to build continuous improvement.
Solutions for Smarter Partnerships
Select an option below:
- Partner Concierge
- Channel Marketing
- Partner Intelligence
- Partner Recruitment
Partner Concierge
Your Partners are in the program, but are they in the game? Partner Concierge helps you deliver more outcomes.
Channel Marketing
Our suite of marketing activation programs are designed to deliver more from your ecosystem. Targeted, scalable, structured.
Partner Recruitment
Full-service recruitment, long-term revenue driving partnerships all start with the right data to recruit the right partners.
Program Build & Infrastructure
Sherpa handles every stage of partner recruitment set-up and ongoing program management. From ideal partner profile creation and campaigns, through to lead delivery and reporting in EdisonAi with quarterly reviews
Program Add-ons:
New Partner Marketing Accelerator
Nurture done for you
Content Localization
Partner Intelligence
Knowledge is power. Smarter Partnership strategies, powered by our class-leading AI platform. Deeper visibility, unparalleled insights, future focussed.
Powered by EdisonAI
Real world results
Sherpa helps clients cut wasted spend and reallocate effort toward what works:
20:1
Marketing funnel ROI
from structured partner program campaigns
660%
ROI
from partner assessment activity for global tech vendors
$20M+
qualified pipeline
from global lead gen into vertical markets
73%
of partners say programs are too complex
Sherpa simplifies and proves value.
Real impact
in action
Client Snapshot: Global IT Distributor & Hyperscaler
Challenge: Disconnected partner activity, inconsistent lead quality, no unified ROI tracking.
Solution: Sherpa launched a structured VAD partner program across five regions, with real-time lead distribution, dashboards, and ROI scoring.
Results:
690 sales-ready leads across 5 regions
92% active partner engagement
20 qualified leads per partner
1.88% lead disqualification rate (quality over quantity)
20:1 marketing ROI