Knowledge is power

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Understanding your Partners' marketing capabilities is key to driving effective programs. Not every Partner has the same level of skill, resources, or message alignment. Sherpa’s Partner Assessment gives you the insights needed to identify which Partners will drive the best results, allowing you to focus your efforts where they matter most.

Our approach uses our purpose built EdisonAI platform to provide a clear view of your Partner network. For program insights, our Campaign Manager maps out Partners’ marketing capabilities, analyzing factors like their marketing infrastructure, skill and alignment with your messaging—all without requiring you to share extensive data. This helps target the right Partners for specific campaigns, maximizing growth, tapping into scale and driving ROI. For a complete Ecosystem view, we can also run a full EdisonAI Assessment which pulls data from sources like your PRM to dive deep into your Partnerships, providing a Global view of your Ecosystem with scorecards, signals and insights like 'share of wallet'. This detailed assessment identifies untapped growth potential, guiding proactive engagement that unlocks new opportunities.

By assessing your Partners' capabilities, you move beyond guesswork and build a marketing strategy that scales. Sherpa’s data-driven approach provides the insights you need to engage the right Partners, optimize campaigns, and drive measurable growth.