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How to

Prove Partner Marketing ROI


Proving the value of your partner marketing investments can be a challenge without clear, data driven insights.

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ROI
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How can we help?


Setting clear goals and predicting the ROI of partner marketing campaigns can be a significant challenge. Without visibility into which partners or campaigns will deliver the best results, justifying marketing investment can feel like guesswork. You need to be confident that the resources you allocate will drive real returns.

Sherpa’s EdisonAI platform helps you identify the right campaigns to run with the right partners, predicting ROI before you invest.  Our data-driven insights provide a roadmap for which partners and campaigns will deliver the most value, allowing you to make informed decisions with confidence. With clear, real-time reporting and predictive analytics, you can justify your investments upfront, ensuring your marketing strategy drives measurable results.

Solutions for driving Partner Marketing ROI


Marketing Ready Campaigns


Activate Partners with digitally qualified leads

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Popular features:

✅ Generate MQLs

✅ Tailored and scalable campaigns

✅ Data-driven targeting


EdisonAI Campaign Manager


Knowledge is power,
know your Partners

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Popular features:

✅ Maximize growth potential

✅ Tap into huge marketing scale

✅ Drive ROI


EdisonAI Ecosystem Assessment


Knowledge is power,
know your Ecosystem

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Popular features:

✅ Global view of Ecosystem

✅ Insights - turn data into action

✅ Partner scorecard

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What our clients say
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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