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How to

Prioritize Partner Marketing Activities


Many companies find it difficult to target the right Partners effectively, wasting time and resources without measurable results.

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How can we help?


Prioritization has always been a challenge for channel marketing teams. With a limited budget and resources, it’s hard to identify which partners will deliver the results you need. We often hear from leaders that they lack control or insight and despite their efforts, partner campaigns don't always hit the mark. Without data and leading metrics that reveals high-potential partners, you risk spreading your efforts too thin, leading to inefficient marketing spends and underperformance.

That’s where Sherpa comes in. Our EdisonAI Campaign Planner helps you identify and prioritize the partners that will drive the outcomes you need. Powered by advanced insights, our team will give you the clarity to target partners with high potential and enable them with Partner marketing that delivers the results you need. So you can be safe in the knowledge you are prioritizing the activities where they’ll make the biggest impact. Work smarter, not harder, with strategic insights that maximize partner ROI.

Solutions for prioritizing Partner Marketing


Marketing Ready Campaigns


Activate Partners with digitally qualified leads

 

Popular features:

✅ Generate MQLs

✅ Tailored and scalable campaigns

✅ Data-driven targeting


Sales Ready Campaigns


Smarter Partnership strategies that deliver sales-ready leads

 

Popular features:

✅ Generate SQLs

✅ Telephone qualified

✅ Data backed insights


Account Based Marketing


Target high-value prospects that deliver high-value results

 

Popular features:

✅ Strategic Partner engagement

✅ Co-branded campaigns

✅ Precision targeting

Ready to discuss?

What our clients say

Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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