Case studies

Proven results with Smarter Partner Marketing solutions

We work with global technology vendors to plan, activate and deliver partner marketing programs that generate real outcomes. Here's what that looks like in prctice.

Featured case studies

Demonstrating how Sherpa builds Marketing Momentum through Smarter Partnerships

17.5x ROI from a joint ABM program

Partner ABM was managed end-to-end by Sherpa, with well-qualified leads delivered directly to the joint sales team. Nurture Support ensured that engagement with the target audience was maintained throughout the sales cycle, keeping the pipeline moving.

Global technology firms trust us to meet their Partnership objectives:

How we are helping Partner Marketing Leaders work smarter:

300% increase in partner adoption & 88% response rate

A global tech vendors longer-tail partners weren't engaging. Not because the program wasn't good enough, but because communication wasn't relevant enough, and there was no dedicated support to bring them in.

89% Leads progressed across 30+ partners

A global financial and workforce management software vendor needed a managed support model that could keep 30+ partners across EMEA, APAC and North America actively engaged, and keep leads moving through the pipeline.

20k+ partners & 30+ program benefits in one actionable view

Partner engagement is directly related to lifetime value. For a $70bn+ global technology vendor with 20,000+ active partners, 11 partner types, and 30+ program benefits. Visibility was the challenge.

£20m pipeline across global channel partners

A global ERP software vendor partners had a diverse set of skills and resources. In a competitive market, with long sales cycles and partners with variable capabilities to nurture, leads were not converting at the rate the vendor needed.

Ready to discuss how we can solve your challenge?

Let's talk this through.

Speak to an expert

What's your challenge?

Our Work

Work smarter, not harder

How we help

Service Add On's

Optional

Latest insights and events

About us