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case studies

Featured use case

Sage - Piloting and scaling ABM through Channel Partners

"I was impressed with Sherpa’s agile and reactive approach across all elements of the programme. They worked with many internal stakeholders to deliver a valuable ABM programme in a sometimes challenging channel environment"

VP, Partner Marketing Worldwide, Sage Group

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Partner Marketing

Accelerating go to market positioning & enablement

Piloting & Scaling ABM with Channel Partners

Competitor displacement campaign

Modernising and improving the Partner Program

Scaling ABM with Channel Partners

Driving Partner engagement with new onboarding

Running multiple vertical campaigns

Creating partner momentum in a competitive market

Targeting high-intent enterprise audiences through partners

Creating leads for distribution across channel partners

Social lead generation for emerging markets

Using propensity data to drive engagement

Delivering platform upgrade leads to partner network

Multi-vendor content campaign launching a new product 

Partner Recruitment

Identifying, engaging & converting Partners for growth

Recruitment & enablement of resellers

Targeting systems integrators with Talari's offering

Partner Planning

Data-driven assessment of Ecosystem potential

Viewing Partner engagement as a predictor of revenue

Understanding the characteristics of the most successful Partners

Trusted by global technology leaders