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Too many Campaigns

Not enough impact


Sherpa helps channel marketing teams cut through the noise and focus on what drives results — with smarter planning, tighter targeting, and expert execution. 

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The Challenge: Volume Without Value 

 

Marketing is happening everywhere — campaigns across regions, partners, and platforms. But with so much activity, it becomes harder to know what's actually moving the needle. 

Campaigns are launched because there's budget to use or a calendar to fill. Partners are overloaded. Field teams aren’t aligned. And marketing leaders are left wondering: Where is the return? 

When everything is a priority, nothing stands out. Without strategy and structure, campaign volume turns into marketing fatigue. 

The Sherpa Solution:
 Momentum With Purpose  


The Sherpa Momentum Methodology is built to restore focus and drive performance. It's not about doing more — it's about making every campaign count. 
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Insight: Define What Success Should Look Like

Before a campaign is designed, we get clear on outcomes. 
Activation: Plan Campaigns that Deserve to Run

We design marketing that reflects what the data tells us. 
Delivery: Execute with Discipline

Our team ensures every campaign lands cleanly, with clear goals and KPIs from day one. 

What our clients say
Kerstin Demko

"EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

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Real world results

Across global ecosystems, Sherpa clients are seeing stronger results with fewer, better campaigns: 

2x

increase

in partner engagement when campaigns are tailored to partner potential

42-73%

uplift

In marketing ROI through more structured planning and execution

85%

reduction

In manual reporting and partner program admin through unified dashboards

30%

increase

In partner reactivation rate

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Real impact 
in action

Client Snapshot: Sage

Challenge: Low partner participation, lack of tailored content, inconsistent lead quality.

Solution: Sherpa delivered a scalable ABM program using its Momentum framework: 42 reusable content assets, AI-led optimization, and phased rollout across UK, US, and global markets.

Results: 

230+ sales opportunities created

$2.3M+ pipeline revenue generated

4% conversion from target accounts to sales opportunities

27 partners onboarded globally 

 

“Sherpa’s AI-powered insights and Marketing Momentum framework enabled continuous improvement and scalable success."

Sage Partner Marketing 

Ready to reduce the noise and increase your impact?

Discover how Sherpa helps organisations like yours simplify, scale, and succeed through focused, insight-led partner marketing.