Partner Marketing
Middle of Funnel Channel Marketing Campaigns
Empower Partners to convert prospects, with campaigns designed to deliver MoFu leads that are digitally qualified
Perfect for Marketing Emerging Partners identified in EdisonAi.
Our approach
We identify partners who benefit from qualified MoFu leads ready for nurture, ensuring maximum return on your marketing investment.
Insights
Identify the right Partners with EdisonAI.
Activation
Run the right marketing programs, ready for scale.
Delivery
Executed by Partner Marketing experts.
Smarter Partner Marketing, quality MoFu leads
Partners without the right marketing infrastructure or skills in-house, need support qualifying leads through the funnel. We identify these Partners with EdisonAI then generate MoFu qualified leads, so Partners can focus on the bit they do best.
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Data driven targeting
EdisonAI identifies Partners who require highly qualified leads, ensuring that the Partners sales teams engage only with leads that have high potential.
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Tailored and scalable campaigns
Campaigns are scalable and structured to deliver leads directly to Partners' sales teams, maximizing their ability to act quickly and convert prospects into customers.
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Sales Qualified Leads
Marketing Emerging Partners receive MoFu leads that are refined to meet the Partners' criteria, reducing the burden on sales teams and improving conversion rates.
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Continuously optimized campaigns
We continuously refine each campaign based on real-time insights, ensuring higher ROI and engagement with each cycle.
Real experts, real outcomes
200+
Programs supported
100% channel, 100% focused on helping global tech vendors deliver more.
100%
Visibility of Partners
Powered by EdisonAi, understand partners alignment and capabilities.
2x ROI
from campaigns
We give the right partners, the right campaigns, which delivers better outcomes.
90%
decrease in wasted spend
75% of partners aren't marketing ready, we identify them and activate them
With Middle of Funnel Campaigns you get:
High quality, sales qualified leads
Scalable structured programs
Campaign support, so Partners can focus on closing sales
Data-backed insights to continuously optimize campaigns
What our clients say
EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.
Global technology firms trust us to meet their Partnership objectives:

