EdisonAI: Partner Performance Platform

Partner assessment and intelligence,
Frequently Asked Questions

• What is a channel assessment in partner marketing?

  A channel assessment is a structured evaluation of a vendor's entire partner ecosystem, analysing partner performance, market coverage, whitespace, and programme effectiveness to identify where to focus investment for maximum revenue impact. Sherpa's Full Channel Assessment uses EdisonAi to deliver a complete picture of ecosystem health in 6–8 weeks.

• What is partner intelligence and why does it matter?

  Partner intelligence is the data and insight that tells a vendor which partners are performing, which are disengaged, and where the greatest growth opportunities lie across their ecosystem. Without it, partner marketing investment is based on assumption rather than evidence, leading to wasted spend and missed revenue.

• How do you assess partner marketing capability in a channel programme?

  Assessing partner marketing capability requires scoring partners across engagement, marketing skill, technology stack, and alignment with the vendor. Not just revenue contribution. Sherpa's EdisonAi platform analyses each partner across these dimensions, identifying which partners are ready to run campaigns and which need enablement support before investment is made.

• What is channel intelligence in partner marketing?

  Channel intelligence is the real-time insight that drives smarter decisions across a partner ecosystem, from which partners to prioritise and invest in, to which campaigns are generating the strongest pipeline. Sherpa's EdisonAi platform turns raw ecosystem data into actionable channel intelligence, reducing wasted spend by 40–50% and increasing channel revenue by 30–40%.

• When should a vendor invest in joint value propositions?

  A vendor should invest in a JVP program when partners are struggling to articulate the combined solution in sales conversations, when co-marketed campaigns are underperforming against benchmarks, when preparing to launch a new joint GTM motion with strategic or tier 1 partners, or when scaling an existing partnership programme to new geographies or verticals. It is also a high-impact investment ahead of major partner events, QBRs, or new partner recruitment activity.