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Partner Marketing

Account Based Marketing

Work with your top Partners to target high-value prospects with ABM campaigns that deliver high-value results.

Our approach

Using EdisonAI, identify your most aligned Partners and target key accounts with precision, optimizing every interaction for measurable success.

Unparalleled insights

Identify the right Partners with EdisonAI.

Activation

Run the right marketing programs, ready for scale.

Delivery

Executed by Partner Marketing experts.

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Smarter Partner Marketing, deliver more with key Partners

Not all Partners or accounts are created equal. To maximize impact, you need targeted marketing campaigns that align with your most strategic Partners. Our ABM solution identifies high-value accounts, and leverages the values of vendor and Partner to engage them.

With Account Based Marketing campaigns you get:

Precision targeting to key accounts
Co-branded campaigns, showing value of Vendor and Partner
Partner concierge, to support Partner and Vendor 
Data-backed insights to continuously optimize campaigns

What our clients say

EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
Brivo logo
VP of Marketing
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.
talari
VP Sales

Ready to work smarter, not harder?

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Global technology firms trust us to meet their Partnership objectives:

Cisco logo (1) Fujitsu logo-1 Genesys logo-1 Lenovo logo-2 Paloalto logo-1 Sage logo-1 Verizon logo-1 Zendesk logo-1