Partner Marketing
Account Based Marketing
Work with your top Partners to target high-value prospects with ABM campaigns that deliver high-value results.
Our approach
Using EdisonAI, identify your most aligned Partners and target key accounts with precision, optimizing every interaction for measurable success.
Unparalleled insights
Identify the right Partners with EdisonAI.
Activation
Run the right marketing programs, ready for scale.
Delivery
Executed by Partner Marketing experts.
Smarter Partner Marketing, deliver more with key Partners
Not all Partners or accounts are created equal. To maximize impact, you need targeted marketing campaigns that align with your most strategic Partners. Our ABM solution identifies high-value accounts, and leverages the values of vendor and Partner to engage them.
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Data driven targeting
EdisonAI maps your Partner landscape, identifying the most strategic Partners and aligning them with key accounts, ensuring that your ABM efforts are focused where they will have the greatest impact.
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Tailored messages from Vendor and Partner
We craft content that resonate with both the Partner’s brand and the targeted accounts, enhancing alignment and boosting campaign effectiveness.
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Strategic Partner Engagement
ABM campaigns are executed alongside your Partners, allowing us to craft co-branded messaging and strategies that speak directly to the needs of target accounts.
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Continuously optimized campaigns
Through continuous learning and real-time insights, our approach refines campaigns to ensure they remain aligned with account needs and market dynamics, driving higher engagement and ROI.
With Account Based Marketing campaigns you get:
Precision targeting to key accounts
Co-branded campaigns, showing value of Vendor and Partner
Partner concierge, to support Partner and Vendor
Data-backed insights to continuously optimize campaigns
What our clients say
EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.