Sherpa Marketing Insights

A repackaged campaign in a box blog.

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.

Getting The Most Out Of Your Partner Relationship Management (PRM) Software Blog

Does your MDF give you a competitive edge - webinar blog.

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.

Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.

Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.