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Sherpa Marketing Insights

our view on Channel Led Marketing Futures.

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The Future of Channel - Key Takeaways

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.
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Getting The Most Out Of Your Partner Relationship Management (PRM) Software

Getting The Most Out Of Your Partner Relationship Management (PRM) Software Blog
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Does your MDF give you a competitive edge? Blog

Does your MDF give you a competitive edge - webinar blog.
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State of Channel 2022: Key Takeaways

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.
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Market Development Fund (MDF) - Time for a rethink!

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.
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4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
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How to Develop a Compelling Partner Experience (PX)

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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Workplace Culture in Channel, a Journey to Optimising PX

Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.
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What is Channel Partner Experience?

Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
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Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners

Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
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