Sherpa Insights

our view on Channel Led Marketing Futures.

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The Importance of Community in Channel Ecosystems

We strived to explore how introducing community into channel activities can yield tremendous benefits in every facet of a technology’s go to market - in sales, marketing, customer success and even finance.
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Is Vendor content marketing in the Channel outdated and ineffective?

This webinar seeks to explain why content is so important in influencing decisions in the B2B space. The crux of the challenge is how can you tell a compelling and valuable story when you have two authors; the Vendor and Partner.
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A Repackaged Campaign in a Box

A repackaged campaign in a box blog.
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The Future of Channel - Key Takeaways

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.
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Getting The Most Out Of Your Partner Relationship Management (PRM) Software

Getting The Most Out Of Your Partner Relationship Management (PRM) Software Blog
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Does your MDF give you a competitive edge? Blog

Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your programs to make it your competitive edge.
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State of Channel 2022: Key Takeaways

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.
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Market Development Fund (MDF) - Time for a rethink!

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.
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4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
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How to Develop a Compelling Partner Experience (PX)

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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