Sherpa insights

16 min read

Smarter Partner Marketing webinar on-demand

Ready to Work Smarter, Not Harder? Below is a deep-dive into our new approach to Partner Marketing, Sherpa Marketing Momentum. Powered by our class...

3 min read

National Day of Charity: How Sherpa and Sue Ryder are Stepping Up for a Brighter Future

A Day to Make a Difference September 5th is more than just another day on the calendar—it’s the United Nations' National Day of Charity. It’s a time...

Unlocking Partner Potential Addressing Marketing Adoption Challenges

Struggling with partner adoption in your marketing campaigns? In this executive spotlight, Pascale shares how data-driven insights can help overcome...

2 min read

Identifying Partner Potential for growth

In the dynamic world of partner marketing, identifying and unlocking partners' potential for growth is paramount. Leveraging data to enhance partner...

1 min read

What's your Partner Maturity Score?

Are you struggling to plan marketing activities in a complex Partner Marketing environment? Do you need to grow and drive more revenue but aren’t...

Executive Spotlight with Nigel Postings

In this Executive Spotlight, we speak to Nigel Postings to explore how Sherpa x Bizcise are working together to activate data in Partner Marketing,...

2 min read

Importance of data in Channel Marketing

During our State of Partnership webinar, featuring insight from; Jay McBain, Chief Analyst at Canalys. Nicole Dezen, CVP, Global Partner Solutions at...

1 min read

Measuring the immeasurable: Marketing alignment and skill with Partners

In Partner marketing, accurately measuring Partner readiness for activation and enablement is crucial. At the core of successful Partner marketing...

Fireside Chat Harnessing the power of data in your Partnership Marketing with EdisonAI

In this webinar, discover how to start harnessing the power of data to take the guesswork out of partner marketing. So you can target the right...