In this webinar, discover how to start harnessing the power of data to take the guesswork out of partner marketing. So you can target the right partners, with the right campaign at the right time. Featuring insight from: Pascale Smith, EVP Strategy...
Read More
2 min read
“For managed services, there is a $15 billion wrap-around service opportunity that’s growing at a 59% compound growth rate over the next five years....
2 min read
In an era where artificial intelligence (AI) and marketplaces are transforming Partnership Ecosystems at an unprecedented pace, understanding the...
2 min read
In Partnership marketing, two elements set the leading channel marketing agency’s apart; the ability to devise a compelling strategy and the capacity...
1 min read
At The Sherpa Group, giving back is at the heart of what we do. Every year, we bring our team together for a special tradition: choosing a charity to...
2 min read
In the dynamic realm of Partner Marketing, staying ahead requires innovation. At Sherpa, we're committed to leading the charge with our cutting-edge...
5 min read
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
1 min read
ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
4 min read
In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
2 min read
In today's rapidly evolving business landscape, the role of partnerships has become more critical than ever. Companies are constantly seeking new...
