1 min read
In Partner marketing, accurately measuring Partner readiness for activation and enablement is crucial. At the core of successful Partner marketing lies the challenge of evaluating elements that are not directly quantifiable by traditional metrics....
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In this webinar, discover how to start harnessing the power of data to take the guesswork out of partner marketing. So you can target the right...
2 min read
“For managed services, there is a $15 billion wrap-around service opportunity that’s growing at a 59% compound growth rate over the next five years....
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In an era where artificial intelligence (AI) and marketplaces are transforming Partnership Ecosystems at an unprecedented pace, understanding the...
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In Partnership marketing, two elements set the leading channel marketing agency’s apart; the ability to devise a compelling strategy and the capacity...
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At The Sherpa Group, giving back is at the heart of what we do. Every year, we bring our team together for a special tradition: choosing a charity to...
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In the dynamic realm of Partner Marketing, staying ahead requires innovation. At Sherpa, we're committed to leading the charge with our cutting-edge...
5 min read
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
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ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
4 min read
In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
