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Sherpa Insights

our view on Channel Led Marketing Futures.

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How to Scale Demand Marketing with your Partners - 5 key takeaways

This blog summarizes the key takeaways from the masterclass with Impartner.
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State of Channel 23 - take-aways

You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour). Host: Jay McBain, Chief Analyst, Canalyst Panelists: Nick Otto, IBM: Kelly Sarabyn, Hubspot: Tom Perry, The Sherpa Group
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Plan your Partner landscape to help recession proof your Channel

We broached the topic of Partner evaluation -  as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
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The Importance of Community in Channel Ecosystems

We strived to explore how introducing community into channel activities can yield tremendous benefits in every facet of a technology’s go to market - in sales, marketing, customer success and even finance.
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Is Vendor content marketing in the Channel outdated and ineffective?

This webinar seeks to explain why content is so important in influencing decisions in the B2B space. The crux of the challenge is how can you tell a compelling and valuable story when you have two authors; the Vendor and Partner.
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A Repackaged Campaign in a Box

A repackaged campaign in a box blog.
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The Future of Channel - Key Takeaways

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.
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Getting The Most Out Of Your Partner Relationship Management (PRM) Software

Getting The Most Out Of Your Partner Relationship Management (PRM) Software Blog
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Does your MDF give you a competitive edge? Blog

Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your programs to make it your competitive edge.
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State of Channel 2022: Key Takeaways

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.
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