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Sherpa insights

Partner Marketing news

1 min read

The Sherpa Group Welcomes Phil Gowing as Non-Executive Chairman

The Sherpa Group, a leading Channel Marketing agency, is thrilled to announce the appointment of Phil Gowing as Non-Executive Chairman. With over 30 years of experience in the Channel, Phil brings deep industry expertise, a strategic mindset, and a...

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Smarter Marketing Development Funds webinar on-demand

Marketing Development Funds (MDF) can be a powerful tool for driving Partner success—but are you using them to their full potential? In this...

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2 min read

Transform Partner Marketing with Sherpa Marketing Momentum

Transform Partner Marketing with Sherpa Marketing Momentum

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2 min read

Smarter Partner Marketing Concierge: The Key to Unlocking Partner Success

Smarter Partner Marketing Concierge: The Key to Unlocking Partner Success

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2 min read

Cracking the Code in Data-Driven Partner Marketing

Cracking the Code in Data-Driven Partner Marketing

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3 min read

Smarter Marketer: Partner Marketing Blindspots

Smarter Marketer: Partner Marketing Blindspots

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2 min read

Latest Updates to EdisonAI: Actionable Insights for Partner Marketing Excellence

At Sherpa, we’re committed to ensuring that EdisonAI not only empowers Partner Marketing professionals but also provides actionable insights that...

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4 min read

Driving Partner Revenue in 2025

The Quest for More Partner Revenue in 2025: 10 Things to Rethink in Partner Marketing

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16 min read

Smarter Partner Marketing webinar on-demand

Ready to Work Smarter, Not Harder? Below is a deep-dive into our new approach to Partner Marketing, Sherpa Marketing Momentum. Powered by our class...

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3 min read

National Day of Charity: How Sherpa and Sue Ryder are Stepping Up for a Brighter Future

A Day to Make a Difference September 5th is more than just another day on the calendar—it’s the United Nations' National Day of Charity. It’s a time...

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