2 min read
“For managed services, there is a $15 billion wrap-around service opportunity that’s growing at a 59% compound growth rate over the next five years. Equating to a $158 billion opportunity.” Jay McBain, Chief Analyst at Canalys
Read More
2 min read
In an era where artificial intelligence (AI) and marketplaces are transforming Partnership Ecosystems at an unprecedented pace, understanding the...
2 min read
In Partnership marketing, two elements set the leading channel marketing agency’s apart; the ability to devise a compelling strategy and the capacity...
1 min read
At The Sherpa Group, giving back is at the heart of what we do. Every year, we bring our team together for a special tradition: choosing a charity to...
2 min read
In the dynamic realm of Partner Marketing, staying ahead requires innovation. At Sherpa, we're committed to leading the charge with our cutting-edge...
5 min read
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
1 min read
ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
4 min read
In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
2 min read
In today's rapidly evolving business landscape, the role of partnerships has become more critical than ever. Companies are constantly seeking new...
1 min read
We caught up with our awesome team at Sherpa to dive into the highlights of 2023 and the contagious excitement building up for 2024. Join the buzz by...
