Sherpa Marketing Insights
our view on Channel Led Marketing Futures.
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Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners
Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
Pascale Smith
March 4, 2021
Why Channel is the Next C-Level Transformation Priority
Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
Tom Perry
February 11, 2021
Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions
Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
Tom Perry
February 1, 2021
Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021
Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
Tom Perry
January 15, 2021
Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Pascale Smith
December 21, 2020
State of Channel: 2020 Lessons and Channel Transformation in 2021
Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
Annee Sian
December 18, 2020
Growing GSI Partnerships Requires a Uniquely Different Approach
Growing GSI Partnerships Requires a Uniquely Different Approach
Pascale Smith
August 12, 2020
Channel maturity research
Discover the findings from the Channel Transformation Framework, download our infographic today.
Pascale Smith
July 6, 2020
Virtual Channel Chat: June 2020
We share the thoughts of Channel professionals on what support Partners will need to recover from the COVID-19 crisis.
Patrick Kitson
June 10, 2020
2nd Virtual Channel Chat: 3 takeaways
We share Channel Vendor's thoughts on the role the channel has to play in during the global crisis. Read the THREE key takeaways from the Channel Chat
Patrick Kitson
May 1, 2020
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(+44) 01234 964000
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Contact Us
Sherpa
1 Hammond Road Bedford
MK41 0UD
+44 1234 964000
letschat@sherpamarketing.co.uk
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