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Sherpa Insights

our view on Channel Led Marketing Futures.

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Insights from Impartner Con 2024

How do you craft strategies that distinguish your brand from competing programs to recruit new Partners and activate your existing relationships?
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Competing for Partners' Attention in the Age of Attention Marketing

How do you craft strategies that distinguish your brand from competing programs to recruit new Partners and activate your existing relationships?
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Unlocking the Power of Data-Driven Partner Marketing

We caught up the Sherpa team to dive into the highlights of 2023 and the contagious excitement building up for 2024.
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Year in review and looking forward to 2024

We caught up the Sherpa team to dive into the highlights of 2023 and the contagious excitement building up for 2024.
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Partner Marketing: strategies for unlocking growth

At its core, partner marketing is about forming strategic alliances to create a two-fold impact that goes beyond what each partner could achieve independently.
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What is Channel Marketing?

At its core, Channel Marketing refers to the process of reaching end consumers through indirect means, utilising various intermediaries or channels.
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Navigating the Art of Confident Partnership Decision-Making

The world of Partnership Ecosystems is dynamic and complex, and having the right insights at your fingertips can lead to remarkable success.
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Sherpa's Journey: 11 years in Channel and Partnership Marketing

Celebrating 11 years with Sherpa, we sat down with Tom, our Founder, to delve into the company's inspiring evolution.
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The lightbulb moment on-demand and key takeaways

In our webinar, three industry experts delved into the world of partner data, its challenges, and its incredible potential.
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Uncovering $70 Million Growth Opportunities with EdisonAI

In the ever-evolving landscape of Partnership Ecosystems, gaining a competitive edge demands data-driven insights and innovative solutions.
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