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Sherpa Marketing Insights

Posts about Channel Marketing

Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
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State of Channel: 2020 Lessons and Channel Transformation in 2021

Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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Channel Transformation - the Clock Tower Series

the Sherpa team hosted guests for our second roundtable dinner at St Pancras Clock Tower, to discuss Channel Marketing and how it can be transformed.
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