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Sherpa Insights

Channel Marketing

Partner Marketing: strategies for unlocking growth

At its core, partner marketing is about forming strategic alliances to create a two-fold impact that goes beyond what each partner could achieve independently.
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What is Channel Marketing?

At its core, Channel Marketing refers to the process of reaching end consumers through indirect means, utilising various intermediaries or channels.
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How to Scale Demand Marketing with your Partners - 5 key takeaways

This blog summarizes the key takeaways from the masterclass with Impartner.
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State of Channel 23 - take-aways

You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour). Host: Jay McBain, Chief Analyst, Canalyst Panelists: Nick Otto, IBM: Kelly Sarabyn, Hubspot: Tom Perry, The Sherpa Group
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Plan your Partner landscape to help recession proof your Channel

We broached the topic of Partner evaluation -  as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
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State of Channel 2022: Key Takeaways

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.
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Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
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State of Channel: 2020 Lessons and Channel Transformation in 2021

Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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Channel Transformation - the Clock Tower Series

the Sherpa team hosted guests for our second roundtable dinner at St Pancras Clock Tower, to discuss Channel Marketing and how it can be transformed.
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