At its core, partner marketing is about forming strategic alliances to create a two-fold impact that goes beyond what each partner could achieve independently.
You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour).
Host: Jay McBain, Chief Analyst, Canalyst
Panelists:
Nick Otto, IBM:
Kelly Sarabyn, Hubspot:
Tom Perry, The Sherpa Group
We broached the topic of Partner evaluation - as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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