5 min read
How Artificial Intelligence is Transforming Partner Marketing
Artificial intelligence is transforming the marketing industry to its core, with 61.4% of marketing professionals already leveraging the extensive...
Channel Marketing (2)
1 min read
Insights from Impartner Con 2024
ImpartnerCon 2024, held from February 5th to 7th, 2024, at the JW Marriott Marquis Miami, was a pivotal event for partner marketing professionals...
4 min read
Competing for Partners' Attention in the Age of Attention Marketing
In hard-fought markets where Partner programs vie for their place in the spotlight, carving out significant revenue-generating Partnerships can be...
2 min read
Unlocking the Power of Data-Driven Partner Marketing
In today's rapidly evolving business landscape, the role of partnerships has become more critical than ever. Companies are constantly seeking new...
1 min read
Year in review and looking forward to 2024
We caught up with our awesome team at Sherpa to dive into the highlights of 2023 and the contagious excitement building up for 2024. Join the buzz by...
4 min read
Partner Marketing: strategies for unlocking growth
Partner Marketing is a collaborative approach where two or more entities join forces to amplify their reach, drive sales, and achieve mutual business...
4 min read
What is Channel Marketing?
It’s no secret that we love Channel and Partnership Marketing at Sherpa. We live it and breathe it. But what exactly is it?
2 min read
How to Scale Demand Marketing with your Partners - 5 key takeaways
Sherpa's CEO Tom Perry joined Impartners Masterclass with Dave Taylor and Trevor Burnett discussing 'how to scale demand marketing with your...
3 min read
State of Channel 23 - take-aways
It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...
4 min read
Plan your Partner landscape to help recession proof your Channel
We were joined by two Partnerships and ecosystem professionals for our latest webinar, ‘Plan your Partner landscape to help recession proof your...