2 min read
State of Channel 2022: Key Takeaways
It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...
Channel Marketing (3)
5 min read
Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
5 min read
State of Channel: 2020 Lessons and Channel Transformation in 2021
As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...
4 min read
Channel Transformation - the Clock Tower Series
Following the success and feedback of our Clock Tower dinner in April, the Sherpa team hosted guests for our second roundtable dinner. Our guests...