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Sherpa insights

Partner Marketing news

Channel Partner Recruitment

2 min read

State of Channel 2022: Key Takeaways

It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...

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5 min read

Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners

We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...

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Channel Insights article: Why channel Partner recruitment is a key focus for tech Vendors in 2021

4 min read

Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...

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