Running a great event means nothing if the right buyers don't show up. Sherpa's Virtual Events & Event Marketing programme uses paid media spend to drive registrations for partner and vendor-hosted events, targeting the right buyer personas across the right channels to fill events with qualified, engaged attendees.
The process of aligning vendor and partner teams on a single, differentiated story, defining the specific value only achievable through the partnership and building the messaging framework both sides use to tell it.
Content developed jointly for vendor and partner that reflects the shared value proposition, designed to resonate with a specific buyer, vertical, or region rather than adapting generic vendor assets.
Coordinated marketing activity run by vendor and partner together, using shared messaging and assets to reach target buyers through the right channels at the right time.
The tools and frameworks that equip both vendor and partner sales teams to carry the joint value proposition consistently into buyer conversations, from first contact through to close
Real experts, real outcomes
40-60%
reduction in cost per lead versus prior campaigns
3-5%
landing page conversion rates on registration pages
50-70%
higher engagement from targeted buyer audiences
6-8 weeks
timeline to deliver ahead of event date
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Ready to discuss your Virtual Event & Event Marketing
Sherpa handles every stage of partner recruitment set-up and ongoing program management. From ideal partner profile creation and campaigns, through to lead delivery and reporting in EdisonAi with quarterly reviews
Program Add-ons:
New Partner Marketing Accelerator
Nurture done for you
Content Localization
Partner Intelligence
Knowledge is power. Smarter Partnership strategies, powered by our class-leading AI platform. Deeper visibility, unparalleled insights, future focussed.
Promoting a virtual event in channel marketing requires paid media targeting the right buyer personas, typically LinkedIn and programmatic display, with a registration page optimised for conversion. Sherpa manages the full paid promotion campaign to drive qualified registrations at pace.
A coordinated series of marketing activities such as email, content, and retargeting touchpoints that keeps prospects engaged across multiple channels until they're ready for a sales conversation.
An Active Intent CTA is a structured exchange of value designed to move buyers forward during the consideration phase, offering something meaningful like a tailored ROI view, an industry insight session, or a peer roundtable to maintain engagement and build genuine intent.
Lead scoring assigns value to prospect behaviours to determine when a lead is ready for sales handoff, ensuring partners engage at the right moment, with the right context.
A measure of how quickly opportunities move through the funnel, identifying where deals are stalling and what intervention is needed to keep pipeline progressing.
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Global technology firms trust us to meet their Partnership objectives:
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