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Too many Partners

Not enough insight


Sherpa helps technology leaders cut through the complexity and drive growth with visibility, prioritization, and data-led decision-making. 

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The Challenge: Scale Without Clarity 

 

As your ecosystem grows, so does the challenge of managing it. Hundreds — sometimes thousands — of partners, each with different levels of engagement, performance, and potential. But no consistent view of who’s delivering value. 

Without visibility, it's difficult to allocate resources effectively. Campaigns become reactive. Investment is spread too thin. And when leadership demands answers, data is incomplete or missing entirely. 

This isn't a reporting issue. It’s a strategic one. 

The Sherpa Solution:
 Momentum Built for Ecosystems 


Our proprietary Sherpa Momentum Methodology is designed to bring structure, clarity, and measurable impact to partnership marketing. It moves through three connected stages: 
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Insight: Understand What's Really Happening

We begin with a full diagnostic of your partner landscape.
Activation: Focus Resources Where They Matter

Knowing where the opportunity lies, means we build strategic campaigns aligned to insight. 
Delivery: Execute with Precision with Sherpa

Execution is managed by Sherpa’s teams, working in sync with your internal stakeholders and partners. 

What our clients say
Kerstin Demko

"EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Gemma Telford

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

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Real world results

Sherpa’s methodology doesn’t just work in theory, it delivers measurable improvements across global tech ecosystems. Here’s what our clients consistently achieve: 

2x

increase

in qualified lead conversion from Sherpa-run campaigns

42-73%

uplift

In marketing ROI across prioritized partner segment

85%

reduction

In manual reporting and partner program admin through unified dashboards

65%

increase

In partner engagement when programs are designed around real insight

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Real impact 
in action

Client Snapshot: Global Cloud Technology Leader 

Challenge: 600+ partners. No visibility. Limited ROI insight. 

Solution: Sherpa deployed EdisonAI to assess the ecosystem, identified the top 20% of partners driving growth, and designed targeted programs for EMEA and North America. 

Results: 
42–73% uplift in marketing ROI 
80–90% reduction in manual partner management tasks 
65% increase in partner participation 

“Sherpa brings real-time visibility into campaign and partner performance. It’s changed the way we invest.”

Client testimonial (anonymised) 

Ready to turn complexity into clarity?

Ready to turn complexity into clarity? 
Discover how Sherpa helps organisations like yours prioritise, scale, and grow through partnership insight.