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Marketing Programs

Smarter Partner Marketing


Our suite of marketing activation programs are designed to deliver more from your ecosystem. Targeted, scalable, structured.

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Run the right campaigns, with the right Partners


In an ever-changing market, having the right Partners is crucial to driving growth and navigating challenges. As technology vendors increasingly rely on Partner-led growth, it’s essential to have a strategy that empowers your Partners to maximize demand and revenue.

Our experienced team at Sherpa acts as an extension of your organization, providing structured, data-driven Partner Marketing programs. We help you activate the right Partners with targeted campaigns that align with their capabilities and market focus. Through tailored support and insights, we enable your Partners to represent your brand effectively, driving results that meet your strategic objectives.

Scaling your Partner Marketing efforts is a given, but where we really make a difference is by delivering a smarter approach. We target the Partners who offer the highest potential for success, leveraging their strengths and optimizing every step of the marketing process for measurable ROI.

Our solutions are powered by EdisonAI, offering real-time data and insights to ensure each campaign is aligned with your Partners' skills and market messages. This allows us to work smarter, adapt quickly, and deliver consistent, impactful results.

Solutions for Smarter Partner Marketing


Marketing Ready Campaigns


Activate Partners with digitally qualified leads

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Popular features:

✅ Generate MQLs

✅ Tailored and scalable campaigns

✅ Data-driven targeting


Sales Ready Campaigns


Smarter Partnership strategies that deliver sales-ready leads

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Popular features:

✅ Generate SQLs

✅ Telephone qualified

✅ Data backed insights


Account Based Marketing


Target high-value prospects that deliver high-value results

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Popular features:

✅ Strategic Partner engagement

✅ Co-branded campaigns

✅ Precision targeting

Ready to discuss?

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What our clients say
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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