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How to

Structure and Scale Partner Marketing


Structuring Partner marketing campaigns for scalable, consistent results can be a major challenge. 

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Structure and Scale
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How can we help?


Building scalable, structured partner marketing campaigns can feel overwhelming. Whether you’re managing campaigns across multiple regions or trying to maintain consistency across partners, ensuring that your programs are ready to scale while still delivering high-quality results is difficult.

Sherpa’s marketing activation campaigns are designed to scale globally. Our turn-key solutions come with built-in partner engagement, ensuring that every campaign is optimized for adoption and success. Backed by our [triplelock] framework, we use real-time data to continuously target the best partners for each program, giving you full control over campaign execution. This drives far higher lead engagement and partner adoption, ultimately increasing your marketing ROI.

With Sherpa, you can confidently manage partner programs that are both scalable and built for sustained growth.

Solutions for prioritizing Partner Marketing


Marketing Ready Campaigns


Activate Partners with digitally qualified leads

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Popular features:

✅ Generate MQLs

✅ Tailored and scalable campaigns

✅ Data-driven targeting


Sales Ready Campaigns


Smarter Partnership strategies that deliver sales-ready leads

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Popular features:

✅ Generate SQLs

✅ Telephone qualified

✅ Data backed insights


Account Based Marketing


Target high-value prospects that deliver high-value results

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Popular features:

✅ Strategic Partner engagement

✅ Co-branded campaigns

✅ Precision targeting

Ready to discuss?

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What our clients say
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

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Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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