Partner Marketing
Top of Funnel Channel Marketing Campaigns
Identify Partners who are equipped to nurture prospects and activate them with high quality ToFu digitally qualified leads.
Perfect for Marketing Advanced Partners identified in EdisonAi.
Our approach
Identify partners with the marketing capabilities to support top-of-funnel lead generation and tailor campaigns to align with their market strategies.
Insights
Identify the right Partners with EdisonAI.
Activation
Run the right marketing programs, ready for scale.
Delivery
Executed by Partner Marketing experts.
Smarter Partner Marketing, quality qualified leads
Partners with the right marketing infrastructure can turn top-of-funnel leads into valuable opportunities. We identify these Partners with EdisonAI, then target their audience with tactics that generate digitally qualified leads through progressive profiling.
-
Data driven targeting
We use EdisonAI to assess Partners’ marketing infrastructure, identifying those with marketing automation capabilities suited for top-of-funnel lead generation.
-
Tailored and scalable campaigns
Each campaign is designed to align with the Partner’s existing market messaging, driving faster adoption and increased engagement.
-
Leads for Marketing Advanced Partners
Marketing Advanced Partners receive digitally qualified leads they can nurture through their marketing systems, driving better quality opportunities.
-
Continuously optimized campaigns
We continuously refine each campaign based on real-time insights, ensuring higher ROI and engagement with each cycle.
Real experts, real outcomes
200+
Programs supported
100% channel, 100% focused on helping global tech vendors deliver more.
100%
Visibility of Partners
Powered by EdisonAi, understand partners alignment and capabilities.
2x ROI
from campaigns
We give the right partners, the right campaigns, which delivers better outcomes.
90%
decrease in wasted spend
75% of partners aren't marketing ready, we identify them and activate them
With Top of Funnel Campaigns you get:
Strong joint messages
Scalable structured programs
Digital engaged leads
Digital qualified leads
What our clients say
EdisonAI helps us understand our Partner's potential and where we should best need to spend our resources.
I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised.
Global technology firms trust us to meet their Partnership objectives:

