Sherpa's Middle of Funnel(MOF) campaign systemically drives engagement through Active Intent CTA's. We develop multi-touch nurture sequences that provide value at each stage, address common objections, and build buying confidence. Our campaigns combine educational content, case studies,>product demonstrations, and targeted sales outreach, all orchestrated to move prospects toward decision-making.
The process of identifying how target buyers move from awareness to decision, and building a coordinated sequence of touchpoints that keeps them engaged and progressing at each stage.
Conversion-focused calls to action that use intent signals and partner-specific content to re-engage warm audiences and move mid-funnel prospects closer to a sales conversation.
A framework for defining which behaviours and signals indicate a lead is ready for sales engagement, ensuring the right leads are passed at the right time, with the right context.
The measurement of how quickly opportunities move through the funnel, identifying where deals are stalling and what intervention is needed to keep pipeline progressing.
The process of aligning vendor and partner teams on a single, differentiated story, defining the specific value only achievable through the partnership and building the messaging framework both sides use to tell it.
Content developed jointly for vendor and partner that reflects the shared value proposition, designed to resonate with a specific buyer, vertical, or region rather than adapting generic vendor assets.
Coordinated marketing activity run by vendor and partner together, using shared messaging and assets to reach target buyers through the right channels at the right time.
The tools and frameworks that equip both vendor and partner sales teams to carry the joint value proposition consistently into buyer conversations, from first contact through to close
Ongoing marketing activity designed to keep contacts engaged between initial awareness and sales readiness, sustaining momentum through the middle of the funnel so opportunities don't stall or go cold.
A coordinated series of marketing activities such as email, content, and retargeting touchpoints that keeps prospects engaged across multiple channels until they're ready for a sales conversation.
An Active Intent CTA is a structured exchange of value designed to move buyers forward during the consideration phase, offering something meaningful like a tailored ROI view, an industry insight session, or a peer roundtable to maintain engagement and build genuine intent.
Lead scoring assigns value to prospect behaviours to determine when a lead is ready for sales handoff, ensuring partners engage at the right moment, with the right context.
A measure of how quickly opportunities move through the funnel, identifying where deals are stalling and what intervention is needed to keep pipeline progressing.
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