Partner-hosted webinars are one of the most effective formats for driving consideration-stage engagement, but most partners lack the time, content expertise, or production support to run them well. Sherpa's Virtual Webinar Support provides dedicated service hours to help partners plan, build, and deliver webinars that reflect the joint vendor-partner story and resonate with target buyers.
The process of aligning vendor and partner teams on a single, differentiated story, defining the specific value only achievable through the partnership and building the messaging framework both sides use to tell it.
Content developed jointly for vendor and partner that reflects the shared value proposition, designed to resonate with a specific buyer, vertical, or region rather than adapting generic vendor assets.
Coordinated marketing activity run by vendor and partner together, using shared messaging and assets to reach target buyers through the right channels at the right time.
The tools and frameworks that equip both vendor and partner sales teams to carry the joint value proposition consistently into buyer conversations, from first contact through to close
Sherpa handles every stage of partner recruitment set-up and ongoing program management. From ideal partner profile creation and campaigns, through to lead delivery and reporting in EdisonAi with quarterly reviews
Program Add-ons:
New Partner Marketing Accelerator
Nurture done for you
Content Localization
Partner Intelligence
Knowledge is power. Smarter Partnership strategies, powered by our class-leading AI platform. Deeper visibility, unparalleled insights, future focussed.
A successful partner webinar needs a clear topic, a joint narrative reflecting both vendor and partner value, and enough production support to deliver professionally. Sherpa provides the content, agenda planning, and hands-on help to make it happen.
Most partners need help deciding what to talk about, building the content, and managing delivery. Sherpa provides dedicated service hours across all three; from title and agenda through to speaker preparation and post-event follow-up.
A partner-hosted webinar needs a slide deck, speaker notes, registration assets, and a post-event follow-up sequence. Sherpa builds all of these from the agreed joint value proposition.
Scaling webinar activity requires a repeatable content framework that adapts per partner without rebuilding from scratch. Sherpa gives partners the production capacity and content support to run their own webinars consistently.
A measure of how quickly opportunities move through the funnel, identifying where deals are stalling and what intervention is needed to keep pipeline progressing.
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Global technology firms trust us to meet their Partnership objectives:
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