3 min read
The Importance of Community in Channel Ecosystems
This month we hosted our first ever webinar in our growing Channel Leaders group, discussing ‘The Importance of Community in Channel Ecosystems.’...
Insights
6 min read
Market Development Fund (MDF) - Time for a rethink!
In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and...
5 min read
4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel...
5 min read
How to Develop a Compelling Partner Experience (PX)
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...
4 min read
Workplace Culture in Channel, a Journey to Optimising PX
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
3 min read
What is Channel Partner Experience?
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
5 min read
Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners
We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
3 min read
Why Channel is the Next C-Level Transformation Priority
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...