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Sherpa insights

Partner Marketing news

Insights (2)

5 min read

Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...

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2 min read

Growing GSI Partnerships Requires a Uniquely Different Approach

Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel...

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channel maturity research

1 min read

Channel maturity research

The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...

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2 min read

Virtual Channel Chat: June 2020

We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to...

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2 min read

2nd Virtual Channel Chat: 3 takeaways

We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat. Each with different strategies and opinions on how best to move...

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