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Sherpa Insights

Insights

Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
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Growing GSI Partnerships Requires a Uniquely Different Approach

Growing GSI Partnerships Requires a Uniquely Different Approach
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Channel maturity research

Discover the findings from the Channel Transformation Framework, download our infographic today.
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Virtual Channel Chat: June 2020

We share the thoughts of Channel professionals on what support Partners will need to recover from the COVID-19 crisis.
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2nd Virtual Channel Chat: 3 takeaways

We share Channel Vendor's thoughts on the role the channel has to play in during the global crisis. Read the THREE key takeaways from the Channel Chat
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