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Sherpa Insights

Channel Transformation

How to Scale Demand Marketing with your Partners - 5 key takeaways

This blog summarizes the key takeaways from the masterclass with Impartner.
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State of Channel 23 - take-aways

You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour). Host: Jay McBain, Chief Analyst, Canalyst Panelists: Nick Otto, IBM: Kelly Sarabyn, Hubspot: Tom Perry, The Sherpa Group
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Plan your Partner landscape to help recession proof your Channel

We broached the topic of Partner evaluation -  as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
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Is Vendor content marketing in the Channel outdated and ineffective?

This webinar seeks to explain why content is so important in influencing decisions in the B2B space. The crux of the challenge is how can you tell a compelling and valuable story when you have two authors; the Vendor and Partner.
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A Repackaged Campaign in a Box

A repackaged campaign in a box blog.
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The Future of Channel - Key Takeaways

The Future of Channel is closer than we think. Our recent event, chaired by Jay McBain from Canalys takes a deep dive into what is on the horizon.
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State of Channel 2022: Key Takeaways

Key take-aways from our State of Channel panel discussion chaired by Jay McBain. He was joined by a panel of expert Channel leaders.
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Market Development Fund (MDF) - Time for a rethink!

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.
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4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
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How to Develop a Compelling Partner Experience (PX)

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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