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Sherpa Marketing Insights

Posts about Channel Transformation

Market Development Fund (MDF) - Time for a rethink!

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.
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4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
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How to Develop a Compelling Partner Experience (PX)

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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Workplace Culture in Channel, a Journey to Optimising PX

Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.
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What is Channel Partner Experience?

Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
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Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners

Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
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Why Channel is the Next C-Level Transformation Priority

Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
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Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions

Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
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Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
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Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
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