2 min read
How to Scale Demand Marketing with your Partners - 5 key takeaways
Sherpa's CEO Tom Perry joined Impartners Masterclass with Dave Taylor and Trevor Burnett discussing 'how to scale demand marketing with your...
Channel Transformation
3 min read
State of Channel 23 - take-aways
It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...
4 min read
Plan your Partner landscape to help recession proof your Channel
We were joined by two Partnerships and ecosystem professionals for our latest webinar, ‘Plan your Partner landscape to help recession proof your...
4 min read
Is Vendor content marketing in the Channel outdated and ineffective?
Pascale Smith, Director at Sherpa was joined by two Channel leaders for our webinar discussing, “Is Vendor content marketing in the Channel outdated...
3 min read
A Repackaged Campaign in a Box
Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to...
4 min read
The Future of Channel - Key Takeaways
Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...
2 min read
State of Channel 2022: Key Takeaways
It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...
6 min read
Market Development Fund (MDF) - Time for a rethink!
In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and...
5 min read
4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel...
5 min read
How to Develop a Compelling Partner Experience (PX)
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...