4 min read
Workplace Culture in Channel, a Journey to Optimising PX
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
Channel Transformation (2)
3 min read
What is Channel Partner Experience?
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
5 min read
Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners
We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
3 min read
Why Channel is the Next C-Level Transformation Priority
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
5 min read
Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
5 min read
State of Channel: 2020 Lessons and Channel Transformation in 2021
As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...
1 min read
Channel maturity research
The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...
2 min read
Virtual Channel Chat: June 2020
We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to...