Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.
Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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