You can see the full recording here but we wanted to summarize the key discussion points, if you didn’t have the time to dedicate to the recording (although it’s well worth the hour).
Host: Jay McBain, Chief Analyst, Canalyst
Panelists:
Nick Otto, IBM:
Kelly Sarabyn, Hubspot:
Tom Perry, The Sherpa Group
We broached the topic of Partner evaluation - as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
This webinar seeks to explain why content is so important in influencing decisions in the B2B space. The crux of the challenge is how can you tell a compelling and valuable story when you have two authors; the Vendor and Partner.
In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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