Sherpa Insights
our view on Channel Led Marketing Futures.
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Workplace Culture in Channel, a Journey to Optimising PX
Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.
Annee Sian
May 11, 2021
What is Channel Partner Experience?
Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
Annee Sian
April 14, 2021
Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners
Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
Pascale Smith
March 4, 2021
Why Channel is the Next C-Level Transformation Priority
Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
Tom Perry
February 11, 2021
Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions
Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
Tom Perry
February 1, 2021
Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021
Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
Tom Perry
January 15, 2021
Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Pascale Smith
December 21, 2020
State of Channel: 2020 Lessons and Channel Transformation in 2021
Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
Annee Sian
December 18, 2020
Growing GSI Partnerships Requires a Uniquely Different Approach
Growing GSI Partnerships Requires a Uniquely Different Approach
Pascale Smith
August 12, 2020
Channel maturity research
Discover the findings from the Channel Transformation Framework, download our infographic today.
Pascale Smith
July 6, 2020
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MK41 0UD
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