1 min read
Year in review and looking forward to 2024
We caught up with our awesome team at Sherpa to dive into the highlights of 2023 and the contagious excitement building up for 2024. Join the buzz by checking out the video below:
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4 min read
Partner Marketing: strategies for unlocking growth
Partner Marketing is a collaborative approach where two or more entities join forces to amplify their reach, drive sales, and achieve mutual business...
4 min read
What is Channel Marketing?
It’s no secret that we love Channel and Partnership Marketing at Sherpa. We live it and breathe it. But what exactly is it?
2 min read
Navigating the Art of Confident Partnership Decision-Making
In the fast-paced realm of Partnerships, making confident decisions can be a game-changer for businesses. The world of Partnership Ecosystems is...
2 min read
Sherpa's Journey: 11 years in Channel and Partnership Marketing
Celebrating 11 years with Sherpa, we sat down with Tom, our Founder, to delve into the company's inspiring evolution. In this blog we uncover the key...
3 min read
The lightbulb moment on-demand and key takeaways
In our webinar, “The Lightbulb Moment: How EdisonAI shines light on Partnership Ecosystems” three industry experts delved into the world of partner...
2 min read
Uncovering $70 Million Growth Opportunities with EdisonAI
In the ever-evolving landscape of Partnership Ecosystems, gaining a competitive edge demands data-driven insights and innovative solutions. Enter...
1 min read
Sherpas' Greensands Ridge Walk: Steps for FACES Bedford
The Sherpa team embarked on a purposeful journey on June 23rd. Their mission: to raise vital funds for FACES Bedford, a local charity dedicated to...
2 min read
How to Scale Demand Marketing with your Partners - 5 key takeaways
Sherpa's CEO Tom Perry joined Impartners Masterclass with Dave Taylor and Trevor Burnett discussing 'how to scale demand marketing with your...
3 min read
State of Channel 23 - take-aways
It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...