4 min read
Pascale Smith, Director at Sherpa was joined by two Channel leaders for our webinar discussing, “Is Vendor content marketing in the Channel outdated and inefficient?” - Terry Palmer (Verizon) and Marilyn Rogers (Channel Maven, a part of 360...
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3 min read
Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to...
4 min read
Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...
3 min read
Building a Channel that scales means having your systems, processes and people working together in harmony; and true scalability means eliminating as...
5 min read
Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your...
2 min read
It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...
6 min read
In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and...
5 min read
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel...
5 min read
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...
4 min read
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
