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Sherpa insights

Partner Marketing news

2 min read

Virtual Channel Chat: June 2020

We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to tackle the uncertain times we find ourselves in. Detailed below you’ll find the key takeaways from...

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2 min read

2nd Virtual Channel Chat: 3 takeaways

We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat. Each with different strategies and opinions on how best to move...

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3 min read

Virtual Channel Chat: 4 takeaways

Last week we invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their...

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5 min read

Channel Transformation Breakfast - 10 Key Takeaways

Our second Channel Transformation event took place last week at the Ivy in London. We were joined by a room full of Channel Marketing professionals...

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6 min read

EVENT TAKEAWAYS: CHANNEL TRANSFORMATION

At our inaugural channel event, Sherpa collaborated with Tech Vendors and Partners to bring a morning of discussion around Channel marketing to sales...

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4 min read

Channel Transformation - the Clock Tower Series

Following the success and feedback of our Clock Tower dinner in April, the Sherpa team hosted guests for our second roundtable dinner. Our guests...

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4 min read

Sirius Decisions Summit - Austin May 2019 - Marketing Futures

The recent gathering of the B2B Marketing world’s leading figures highlights the enormous investments being made in ABM and its associated components...

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3 min read

Is that *real* account based marketing?

...or is it just good marketing? To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have...

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5 min read

The IT Marketing Leaders' Forum: marketing 2020 & beyond

The IT Marketing Leaders’ Forum is an exclusive, invitation only group for tech marketing leaders. Made up of a select mixture of Sherpa clients,...

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