6 min read
In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and re-evaluating how to approach MDF usage: what to allocate, what activities, how to measure and ultimately how...
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5 min read
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel...
5 min read
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...
4 min read
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
3 min read
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
5 min read
We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
3 min read
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
5 min read
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
