5 min read
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel optimisation through the lens of Partner Experience (PX). In this instalment of Sherpa’s PX Webinar...
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5 min read
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...
4 min read
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
3 min read
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
5 min read
We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
3 min read
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
5 min read
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
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As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...
