3 min read
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat ironically, 2020 quickly became the year that couldn’t be predicted. Of all the channel experts who...
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4 min read
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
5 min read
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
5 min read
As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...
2 min read
Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel...
1 min read
The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...
2 min read
We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to...
2 min read
We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat. Each with different strategies and opinions on how best to move...
3 min read
Last week we invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their...
5 min read
Our second Channel Transformation event took place last week at the Ivy in London. We were joined by a room full of Channel Marketing professionals...
