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3 min read
Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to Partners with little thoughts for their goals and objectives didn’t work and wasn’t the time-saving...
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4 min read
Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...
3 min read
Building a Channel that scales means having your systems, processes and people working together in harmony; and true scalability means eliminating as...
5 min read
Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your...
2 min read
It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...
6 min read
In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and...
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5 min read
Welcome back to Sherpa’s PX Webinar series, where our channel specialists are joined by leading tech experts to share their insights into channel...
5 min read
2021 has been the year that Partner Experience (PX) has lept to the forefront of channel strategy and operations. We have been speaking with global...
4 min read
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and...
3 min read
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
