2 min read
Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel revenue with only a few deals. We see that looking at growing and nurturing these relationships is...
Read More
1 min read
The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...
2 min read
We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to...
2 min read
We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat. Each with different strategies and opinions on how best to move...
3 min read
Last week we invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their...
5 min read
Our second Channel Transformation event took place last week at the Ivy in London. We were joined by a room full of Channel Marketing professionals...
6 min read
At our inaugural channel event, Sherpa collaborated with Tech Vendors and Partners to bring a morning of discussion around Channel marketing to sales...
4 min read
Following the success and feedback of our Clock Tower dinner in April, the Sherpa team hosted guests for our second roundtable dinner. Our guests...
4 min read
The recent gathering of the B2B Marketing world’s leading figures highlights the enormous investments being made in ABM and its associated components...
3 min read
...or is it just good marketing? To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have...
