4 min read
At the heart of any channel is its people. And where you have a workforce you have workplace culture, which is defined by the character and personality of your organisation. Encouraging a union between culture and Partner Experience (PX) is...
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3 min read
Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the...
5 min read
We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...
3 min read
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
5 min read
The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...
5 min read
As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...
2 min read
Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel...
1 min read
The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...
