4 min read
What is Channel Marketing?
It’s no secret that we love Channel and Partnership Marketing at Sherpa. We live it and breathe it. But what exactly is it?
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2 min read
Navigating the Art of Confident Partnership Decision-Making
In the fast-paced realm of Partnerships, making confident decisions can be a game-changer for businesses. The world of Partnership Ecosystems is...
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2 min read
Sherpa's Journey: 11 years in Channel and Partnership Marketing
Celebrating 11 years with Sherpa, we sat down with Tom, our Founder, to delve into the company's inspiring evolution. In this blog we uncover the key...
3 min read
The lightbulb moment on-demand and key takeaways
In our webinar, “The Lightbulb Moment: How EdisonAI shines light on Partnership Ecosystems” three industry experts delved into the world of partner...
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2 min read
Uncovering $70 Million Growth Opportunities with EdisonAI
In the ever-evolving landscape of Partnership Ecosystems, gaining a competitive edge demands data-driven insights and innovative solutions. Enter...
1 min read
Sherpas' Greensands Ridge Walk: Steps for FACES Bedford
The Sherpa team embarked on a purposeful journey on June 23rd. Their mission: to raise vital funds for FACES Bedford, a local charity dedicated to...
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2 min read
How to Scale Demand Marketing with your Partners - 5 key takeaways
Sherpa's CEO Tom Perry joined Impartners Masterclass with Dave Taylor and Trevor Burnett discussing 'how to scale demand marketing with your...
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3 min read
State of Channel 23 - take-aways
It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...
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4 min read
Plan your Partner landscape to help recession proof your Channel
We were joined by two Partnerships and ecosystem professionals for our latest webinar, ‘Plan your Partner landscape to help recession proof your...
3 min read
The Importance of Community in Channel Ecosystems
This month we hosted our first ever webinar in our growing Channel Leaders group, discussing ‘The Importance of Community in Channel Ecosystems.’...