Sherpa Insights
our view on Channel Led Marketing Futures.
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Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Pascale Smith
December 21, 2020
State of Channel: 2020 Lessons and Channel Transformation in 2021
Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
Annee Sian
December 18, 2020
Growing GSI Partnerships Requires a Uniquely Different Approach
Growing GSI Partnerships Requires a Uniquely Different Approach
Pascale Smith
August 12, 2020
Channel maturity research
Discover the findings from the Channel Transformation Framework, download our infographic today.
Pascale Smith
July 6, 2020
Virtual Channel Chat: June 2020
We share the thoughts of Channel professionals on what support Partners will need to recover from the COVID-19 crisis.
Patrick Kitson
June 10, 2020
2nd Virtual Channel Chat: 3 takeaways
We share Channel Vendor's thoughts on the role the channel has to play in during the global crisis. Read the THREE key takeaways from the Channel Chat
Patrick Kitson
May 1, 2020
Virtual Channel Chat: 4 takeaways
We share Channel leaders thoughts on the role the channel has to play in during the global crisis. Read the FOUR key takeaways from the Virtual Channel Chat
Patrick Kitson
April 17, 2020
Channel Transformation Breakfast - 10 Key Takeaways
At our 2nd channel event, Sherpa and a panel of leading Channel Marketeers discussed Channel Transformation over an insight filled breakfast
Tom Perry
December 17, 2019
EVENT TAKEAWAYS: CHANNEL TRANSFORMATION
At our inaugural channel event, Sherpa collaborated with Tech Vendors & Partners to bring discussion around Channel marketing to sales & marketing leaders.
Tom Perry
October 23, 2019
Channel Transformation - the Clock Tower Series
the Sherpa team hosted guests for our second roundtable dinner at St Pancras Clock Tower, to discuss Channel Marketing and how it can be transformed.
Tom Perry
September 30, 2019
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- Demand Generation (3)
- ABM (2)
- Data (2)
- sales and marketing alignment (2)
- Alliances (1)
- CSR (1)
- Community (1)
- Content Marketing Strategy (1)
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- Market Development Funds (MDF) (1)
- Partner Experience (1)
- Resellers (1)
- Technology Marketing (1)
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