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Sherpa insights

Partner Marketing news

3 min read

The lightbulb moment on-demand and key takeaways

In our webinar, “The Lightbulb Moment: How EdisonAI shines light on Partnership Ecosystems” three industry experts delved into the world of partner data, its challenges, and its incredible potential. The overarching theme of the discussion was, "How...

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Uncovering-$70-million-in-growth-opportunities

2 min read

Uncovering $70 Million Growth Opportunities with EdisonAI

In the ever-evolving landscape of Partnership Ecosystems, gaining a competitive edge demands data-driven insights and innovative solutions. Enter...

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1 min read

Sherpas' Greensands Ridge Walk: Steps for FACES Bedford

The Sherpa team embarked on a purposeful journey on June 23rd. Their mission: to raise vital funds for FACES Bedford, a local charity dedicated to...

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2 min read

How to Scale Demand Marketing with your Partners - 5 key takeaways

Sherpa's CEO Tom Perry joined Impartners Masterclass with Dave Taylor and Trevor Burnett discussing 'how to scale demand marketing with your...

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3 min read

State of Channel 23 - take-aways

It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay...

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4 min read

Plan your Partner landscape to help recession proof your Channel

We were joined by two Partnerships and ecosystem professionals for our latest webinar, ‘Plan your Partner landscape to help recession proof your...

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3 min read

The Importance of Community in Channel Ecosystems

This month we hosted our first ever webinar in our growing Channel Leaders group, discussing ‘The Importance of Community in Channel Ecosystems.’...

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4 min read

Is Vendor content marketing in the Channel outdated and ineffective?

Pascale Smith, Director at Sherpa was joined by two Channel leaders for our webinar discussing, “Is Vendor content marketing in the Channel outdated...

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3 min read

A Repackaged Campaign in a Box

Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to...

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Future of Channel

4 min read

The Future of Channel - Key Takeaways

Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...

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