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Sherpa insights

Partner Marketing news

What Is Channel Partner Experience Tom Perry Blog Interview

3 min read

What is Channel Partner Experience?

Partners bring scale, vertical expertise, customer management skills and renewal process to technology vendors - it goes without saying that the relationship between vendors and channel partners has never been in sharper focus. PX lies at the very...

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5 min read

Channel Partner Recruitment: 6 Steps to Achieve Success with New Partners

We recently held a virtual Channel Chat with a selection of tech Vendors on the topic of Partner recruitment, to share professional opinions and best...

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3 min read

Why Channel is the Next C-Level Transformation Priority

The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...

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3 min read

Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions

In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...

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Channel Insights article: Why channel Partner recruitment is a key focus for tech Vendors in 2021

4 min read

Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...

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5 min read

Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

The demands made of channel Partner marketing are significant: it needs to scale, demonstrate ROI, generate revenue (often within a quarter), reflect...

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Building blocks showcasing 2020 turning to 2021

5 min read

State of Channel: 2020 Lessons and Channel Transformation in 2021

As the close of 2020 approaches, we took some time with our CEO Tom Perry, to look back on our experiences as a specialist channel agency and what...

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2 min read

Growing GSI Partnerships Requires a Uniquely Different Approach

Global Systems Integrators – or any very large, strategic partner – often represent the type of channel Partner who can significantly impact channel...

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channel maturity research

1 min read

Channel maturity research

The objective behind creating the Channel Transformation Framework was to produce a picture of maturity for channel professionals wanting to assess...

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2 min read

Virtual Channel Chat: June 2020

We again invited Channel professionals from organisations large and small to discuss the challenges, opportunities and approaches they’re taking to...

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