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Sherpa insights

Partner Marketing news

3 min read

State of Channel 23 - take-aways

It was once again a pleasure to host the State of Channel 2023 Panel Discussion and thank you to all who joined the session live. Hosted by Jay McBain, Chief Analyst, Canalyst, the panel reflected on 2022, discussed if it was time to re-quantify...

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4 min read

Plan your Partner landscape to help recession proof your Channel

We were joined by two Partnerships and ecosystem professionals for our latest webinar, ‘Plan your Partner landscape to help recession proof your...

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3 min read

The Importance of Community in Channel Ecosystems

This month we hosted our first ever webinar in our growing Channel Leaders group, discussing ‘The Importance of Community in Channel Ecosystems.’...

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4 min read

Is Vendor content marketing in the Channel outdated and ineffective?

Pascale Smith, Director at Sherpa was joined by two Channel leaders for our webinar discussing, “Is Vendor content marketing in the Channel outdated...

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3 min read

A Repackaged Campaign in a Box

Around ten years ago Campaign in a Box was what every Channel marketing team demanded, but Vendors quickly realized that pushing out content to...

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Future of Channel

4 min read

The Future of Channel - Key Takeaways

Our recent Future of Channel webinar, chaired by Canalys' Chief Analyst, Jay McBain, saw our panel of experts take a deep dive into what they believe...

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3 min read

Getting The Most Out Of Your Partner Relationship Management (PRM) Software

Building a Channel that scales means having your systems, processes and people working together in harmony; and true scalability means eliminating as...

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5 min read

Does your MDF give you a competitive edge? Blog

Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your...

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2 min read

State of Channel 2022: Key Takeaways

It was a pleasure to host and see so many dial in to Sherpa’s State of Channel 2022 Panel discussion featuring: Host: Jay McBain, Forrester Research...

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6 min read

Market Development Fund (MDF) - Time for a rethink!

In light of the pandemic and the shift to digital, with new financial years starting, Sherpa recognises the importance of re-imagining and...

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