Latest Updates to EdisonAI: Actionable Insights for Partner Marketing Excellence

At Sherpa, we’re committed to ensuring that EdisonAI not only empowers Partner Marketing professionals but also provides actionable insights that drive meaningful results. With our latest updates, we’ve focused on enhancing the platform’s usability and making it more actionable than ever, so you can execute high-impact Partner Marketing campaigns with confidence.

Recognition in the Canalys Channels Ecosystem Landscape 2025 

We are proud to share that EdisonAI has been recognized in the Canalys Channels Ecosystem Landscape 2025 report. This recognition underscores EdisonAI’s position as an essential tool in helping organizations develop, onboard, and manage partners, while leveraging advanced AI and predictive modeling to streamline decision-making processes.

Source: Canalys Channel Ecosystem Landscape 2025.

What’s New in EdisonAI?

Partner Engagement Scoring:

Understanding how engaged Partners are with your campaigns is crucial. With the addition of engagement ratings—collected through Partner Marketing Manager surveys—EdisonAI now offers a clear view of Partner participation and alignment. These scores answer a critical question: Should you invest in this Partner again?

Global Averages for Benchmarks

We’ve introduced global averages to help you benchmark your Partners’ performance. By comparing Partners’ alignment and marketing skills against these averages, you can identify those who are excelling—and those who need more support to meet your campaign objectives.

Enhanced Campaign Alignment Insights

EdisonAI now tracks campaign alignment quarter-to-quarter, showcasing how Partner performance evolves with changing themes. For example, a Partner highly aligned with an AI campaign in Q1 may not align as well with a cybersecurity theme in Q2. This quarter-to-quarter tracking provides dynamic insights to continuously optimize your strategy.

Updated Partner Segmentation

With our new segmentation capabilities, identifying the right Partner for the right program has never been easier. EdisonAI enables you to see which Partners are ready for which campaigns based on their alignment, marketing skills, and engagement scores. This ensures your efforts are always targeted and impactful.

Driving Action Through Innovation

“With this product release, we’re pushing the boundaries of what’s possible in data-driven Partner Marketing even further,” said Pascale Smith, EVP Strategy at The Sherpa Group. “With features like Partner Engagement scoring, global benchmarks, and enhanced segmentation, EdisonAI empowers Partner Marketing teams to thrive in a rapidly evolving ecosystem—enabling them to make smarter decisions and drive measurable impact.”

EdisonAI in Action: Align, Analyze, Accelerate

EdisonAI continues to focus on three critical criteria: 

1. Alignment to Campaigns: Ensure Partners are aligned with your campaign themes and objectives. 
2. Marketing Skill: Evaluate whether Partners have the capabilities to execute effectively.
3. Engagement: Measure how actively Partners participate in and contribute to campaigns. 

Our enhanced scatter graph, now with color coding, visually simplifies tracking these key criteria, allowing you to identify patterns, opportunities, and areas for improvement with ease. 

Driving Growth with Data-Driven Decisions 

These updates reflect our mission to make EdisonAI an indispensable tool for Partner Marketing professionals. By focusing on action and continuous improvement, we’re enabling global technology companies to optimize their Partner Ecosystems and drive growth. 

Ready to See EdisonAI in Action? Explore how these updates can transform your Partner Marketing campaigns. Book a demo today to experience the power of actionable insights with EdisonAI. 

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