<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=302321&amp;fmt=gif">

Sherpa Insights

Posts by Ruth Savory

Plan your Partner landscape to help recession proof your Channel

We broached the topic of Partner evaluation -  as during turbulent times - tech Vendors are finding out that only with a collaborative and successful Partner mix, can you successfully plan and achieve growth. Joined by panellists from Zendesk and Comcast Business
Learn More

The Importance of Community in Channel Ecosystems

We strived to explore how introducing community into channel activities can yield tremendous benefits in every facet of a technology’s go to market - in sales, marketing, customer success and even finance.
Learn More

Is Vendor content marketing in the Channel outdated and ineffective?

This webinar seeks to explain why content is so important in influencing decisions in the B2B space. The crux of the challenge is how can you tell a compelling and valuable story when you have two authors; the Vendor and Partner.
Learn More

Does your MDF give you a competitive edge? Blog

Our most recent webinar was themed around uncovering your MDF potential, making it relevant to Partners, increasing uptake whilst elevating your programs to make it your competitive edge.
Learn More

Market Development Fund (MDF) - Time for a rethink!

Distinguished guests, Zuleika Philips (Zoom) and Rob Reynolds (Verizon) joined Sherpa Director, Pascale Smith to discuss MDF strategy and planning.
Learn More

4 key take-aways from our webinar: Go-to-market with ISVs: PX Impact of Cloud Marketplaces

In our webinar Go-to-market with ISVs, Sherpa’s Director, Pascale Smith, was joined by a panel of distinguished tech experts - Shaheen Aynikalayi (Director, GSI and Telco at Trend Micro) and Tim Guest (Director of Consulting51) - as they shared their insights into how Vendors could utilise marketplaces to generate long term value for ISVs and themselves.
Learn More

let's keep this going!

Sign up to our blogs today and we'll send you some of our best bits direct to your inbox. Don't worry - we won't bombard you, but will share some best practices, tips, and hot topics that you need to know about!