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Tom Perry

CEO of Sherpa - we specialise in driving business growth in technology companies, through marketing excellence. We are a Hubspot, Zoho & Salesforce partner driving serious growth using the latest marketing techniques.

2 min read

Transform Partner Marketing with Sherpa Marketing Momentum

Transform Partner Marketing with Sherpa Marketing Momentum

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Smarter Partner Marketing Concierge: The Key to Unlocking Partner Success

Smarter Partner Marketing Concierge: The Key to Unlocking Partner Success

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Cracking the Code in Data-Driven Partner Marketing

Cracking the Code in Data-Driven Partner Marketing

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3 min read

Smarter Marketer: Partner Marketing Blindspots

Smarter Marketer: Partner Marketing Blindspots

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Latest Updates to EdisonAI: Actionable Insights for Partner Marketing Excellence

At Sherpa, we’re committed to ensuring that EdisonAI not only empowers Partner Marketing professionals but also provides actionable insights that...

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4 min read

Driving Partner Revenue in 2025

The Quest for More Partner Revenue in 2025: 10 Things to Rethink in Partner Marketing

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3 min read

Why Channel is the Next C-Level Transformation Priority

The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...

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3 min read

Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions

In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...

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Channel Insights article: Why channel Partner recruitment is a key focus for tech Vendors in 2021

4 min read

Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...

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Channel Transformation Breakfast - 10 Key Takeaways

Our second Channel Transformation event took place last week at the Ivy in London. We were joined by a room full of Channel Marketing professionals...

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