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Sherpa Insights

Posts by Tom Perry

CEO of Sherpa - we specialise in driving business growth in technology companies, through marketing excellence. We are a Hubspot, Zoho & Salesforce partner driving serious growth using the latest marketing techniques.

Why Channel is the Next C-Level Transformation Priority

Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
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Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions

Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
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Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
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Channel Transformation Breakfast - 10 Key Takeaways

At our 2nd channel event, Sherpa and a panel of leading Channel Marketeers discussed Channel Transformation over an insight filled breakfast
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At our inaugural channel event, Sherpa collaborated with Tech Vendors & Partners to bring discussion around Channel marketing to sales & marketing leaders.
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Channel Transformation - the Clock Tower Series

the Sherpa team hosted guests for our second roundtable dinner at St Pancras Clock Tower, to discuss Channel Marketing and how it can be transformed.
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Sirius Decisions Summit - Austin May 2019 - Marketing Futures

MAY INSIGHTS: Gathering of the B2B Marketing world’s leading figures highlights the enormous investments being made in ABM and its associated components in 3 key areas - Data, Sales & Marketing Alignment & Customer Focus
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The IT Marketing Leaders' Forum: marketing 2020 & beyond

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?
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