2 min read
By Tom Perry, CEO, The Sherpa Group Seattle might be a long way from the UK, but the ideas shared at Catalyst25 will travel even further. This wasn’t just a gathering — it was a clear signal that we’ve entered a new era for partner marketing. One...
Read More
2 min read
Transform Partner Marketing with Sherpa Marketing Momentum
2 min read
Smarter Partner Marketing Concierge: The Key to Unlocking Partner Success
2 min read
Cracking the Code in Data-Driven Partner Marketing
3 min read
Smarter Marketer: Partner Marketing Blindspots
2 min read
At Sherpa, we’re committed to ensuring that EdisonAI not only empowers Partner Marketing professionals but also provides actionable insights that...
4 min read
The Quest for More Partner Revenue in 2025: 10 Things to Rethink in Partner Marketing
3 min read
The past year has seen a huge technological transformation as the Covid pandemic has truncated three years of tech advancement into 11 months. The...
3 min read
In January of last year, our LinkedIn feeds became flooded with industry experts publishing their predictions for the year that was to come. Somewhat...
4 min read
2020 shone a bright light on the technology channel and as a result of a tough year, many Vendors are concerned that their channel is not quite in...
