89% leads progressed across 30+ partners

Client:
Global financial and workforce management software

Solution:
Partner Concierge

Outcomes:
89% lead progressed
91% lead acceptance rate
30+ partners supported

The challenge

Most partners are new to formal demand generation. Left to execute alone, leads go cold, follow-up is inconsistent, and there's no visibility into what's working and what isn't.

A global Financial and Workforce Management software vendor needed a managed support model that could keep 30+ partners across EMEA, APAC and North America actively engaged, and keep leads moving through the pipeline. Not a campaign hand-off. Ongoing Concierge support throughout.

Sherpa's Approach

Sherpa's Partner Concierge model embedded best-practice nurture, Partner SDR cadences and lead follow-up throughout the program, built specifically for partners new to formal demand generation.

Partner engagement and enablement was active throughout. 95%+ of partners remained actively engaged and responsive. 80% of partner engagements involved multiple stakeholders, building broader internal alignment within each partner organisation. Partner feedback and lead follow-up activity was logged in real time within the Lead Hub.

Performance visibility was built in from day one. Lead stages were captured and tracked for every lead across all partners, providing a clear picture of program health. Early visibility into blockers enabled timely intervention before opportunities went cold.

Outcomes

89% of actioned leads progressed through the pipeline. 91% lead acceptance rate with only 3.6% disqualified. 30+ partners supported across EMEA, APAC and North America, with 95%+ actively engaged and responsive throughout.