On-demand webinar: MDF Unlocked with PML Ambassadors

MDF remains one of the most misunderstood tools in partner marketing. Too often, funds sit unspent, get used on low-impact activity, or fail to connect to the buyer journeys that actually drive pipeline. The gap between MDF potential and MDF performance has never been more visible, or more costly.

In this MDF Unlocked: Ambassador Panel Discussion, three experienced partner marketing leaders, Nathalie Gandolfo (Global Partner Marketing Manager, AWS), Marion Olsen (Global Partner Marketing Leader) and Varvara Sokrut (Head of Partner Marketing), share what's genuinely shifting the needle on MDF. From building measurement frameworks that actually work, to the difference between strategic and reactive planning, to rethinking how MDF is distributed across partner tiers, the session covers the full picture.

The panel also explores one of the most underutilised approaches in partner marketing today, pooling MDF across multiple partners to fund activity that none could afford alone. If you're looking to get more from your MDF investment, this session is essential viewing.

On-demand webinar: