The Future of Channel insights report

Overview

Read Sherpa CEO Tom Perry's summary of the Future of Channel webinar hosted by Jay McBain, Canalys. He was joined by panellists: 
David La Rose, IBM 
Samara Halterman, Pure Storage
Tina O'Dell, Juniper Networks 
Tom Perry, Sherpa 

Summary

Our key takeaways from the Future of Channel webinar. The panel were challenged to discuss the various elements of partnering today and in the future, and how programs should adapt. The four main areas discussed are summarized in the report: 

• Program simplification
• The potential of generative AI in partnering
• Focussed investment and modelling MDF
• Measuring Partners beyond revenue 

Featuring