The New 2025 Interactive Partner Marketing Ecosystem Report

We've analyzed 18,000+ Partners in EdisonAI, so you can filter, benchmark global averages and plan marketing activities that will drive better outcomes.

In the Benchmark, you can review the global averages for Partners:

• Avg. $13,000 investment in digital marketing automation

  Filter to find your industries avg. investment, so you can align and bridge gaps.

• 67% of Partners lack automation platforms

  On average, ToFu leads will lack ROI but we need to leverage the ones that are.

• 170+ regions reviewed shows different in employee vs Martech investment.

  What regions are you covering? Are you set-up to scale and flex your program according to their needs?

• 73% of Partners not ready for sophisticated programs

  There is a missing middle here, we need to identify who are sales ready or marketing ready to get the best results.