Sherpa Marketing Momentum

Introducing

Sherpa Marketing Momentum

A new approach to Partner Marketing.

Our approach, powered by our class leading AI platform targets the right Partners, with the right campaigns, and identifies future opportunities. Learning and optimizing with every program cycle.

Ready to work smarter, not harder?

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Global technology firms trust us to meet their Partnership objectives:

Build momentum with

Insight, Activation, Delivery

Partner marketing hasn't evolved much in the past 30 or 40 years, but the challenges have.

At Sherpa, we've redefined how you work with partners through data-driven insights, tailored activation, and scalable delivery. It's time for an overhaul—partner marketing that drives measurable ROI.

Hear first-hand about this in our video with Tom Perry.

How we do this?

Insight, Activation, Delivery

We've reimagined Partner Marketing approach. Blending data-driven insights, tailored activation, and seamless delivery, we've created a repeatable and scalable approach.

Each element works together to identify the right Partners, run campaigns that resonate, and deliver results. Learning and optimizing with every program cycle.

Find our more clicking the different elements below.

Insights
Unlock the power of data to make smarter decisions.

Partner marketing success starts with knowing where to invest. Using our Edison AI Campaign Manager, we analyze:
- Partner Skill: Capacity and capability in marketing.
- Message Alignment: How closely partners align with your campaign themes.
This data creates a clear roadmap to identify Marketing Ready, Sales Ready, and Strategic Partners—ensuring every campaign targets the right partners for maximum ROI.
Activation
Fit-for-purpose campaigns tailored to your partners' needs.

One size doesn’t fit all. That’s why we offer:
- Sales Ready Campaigns: For partners with limited marketing infrastructure, focusing on high-conversion leads with direct sales follow-up.
- Marketing Ready Campaigns: Designed for partners with the tools to nurture and convert digitally qualified leads.
- Account-Based Marketing (ABM): Targeted, high-impact campaigns for strategic, highly aligned partners.
Each campaign type is optimized to deliver measurable outcomes, tailored to partner capabilities.
Delivery
Seamlessly execute and scale your partner programs.

From with-partner execution to centralized lead development, our team ensures flawless delivery:
- Partner Concierge Support: Engage partners at every stage with co-branded campaigns and expert guidance.
- Edison AI Lead Platform: A digital hub where partners can access, track, and manage leads in real time.
- Continuous Optimization: Monitor partner engagement, follow-up, and success to refine programs and maximize ROI quarter after quarter.
Sherpa’s delivery approach is designed to make partner marketing scalable, repeatable, and impactful.

"Partner marketing has not changed much in the 30 or 40 years it's been around, the process, how we work with partners and how we think, it needs an overhaul."

Tom Perry

CEO at Sherpa

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend resource"

Kerstin Demko

VP Marketing at Brivo

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager

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Introducing