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Is Vendor content marketing in the Channel outdated and ineffective?

In this webinar, we dispel the myth that Vendor content marketing in the Channel is dying a slow death and prove to you how today's, more sophisticated, content marketing can help you achieve your Channel goals. Through a combination of technology and service, Partners can achieve successful marketing at scale and we will discuss tried and tested solutions and how they are effectively delivering ROI in today's Channel.

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Replay available for download

Blog

Have a read through our blog, following up from our recent webinar. Marketing Executive, Ruth Savory talks through 

  • The B2B buying journey 

  • Tools for Partner enablement & Vendor positioning

  • Investment in skills for wraparound support for Vendor content

  • Addressing complexities around the Partner - Vendor relationship

New blog