How does technology inbound marketing affect the IT Buyer Journey? In this paper, we learn more about the key stages of the IT Buyer and how improved online marketing can make a real difference.

It takes a bit of psychological sleuthing to unlock the buyer psyche. We look at how marketing tactics have needed to change in the IT industry and how we can boil down the IT buying process into three phases:

• Awareness
• Consideration
• Decision

Get YOUR copy of our guide by filling in the form, opposite.