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Partnerships & Ecosystems

Planning. Execution. Measurement. 

We are Sherpa. How can we help you ?

Sherpa provides planning & execution services for Channel Ecosystems.

We drive your key partnerships forward to accelerate growth, identify opportunities, and provide visibility of investment.

Strategy, global objectives, and regional execution must be brought together in a focused and structured way to successfully implement at scale – we are your missing link to deliver on your Partnering strategy.

We are the first and only true activation agency for the world’s leading technology companies – strategic, global and 100% partnerships-focused.

Ecosystem experts trusted by global technology leaders.

HubSpot Video

Trusted by global technology leaders

Our Services

  • Plan

    Channel is about Partnerships. As tech moves to the cloud and becomes subscription-based, you need a Partner strategy that can adapt and keep pace. You need global, future-proof strategies, designed by experts, that elevate your products and services to the world stage.

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  • Recruit

    Channels are constantly evolving, but are built on Partnerships. Get ready for Partner 2.0. Stay ahead of the game by recruiting new Partners that align with and can adapt to changing business models so that you’re never playing catch-up.

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  • Engage

    Transactional, value-producing Partners within 90 days. Joint success and long-term Partnerships is achieved through excellent Partner engagement and constant activity. Channel today requires new coverage models, timely communications, advisory management and interaction.

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  • Enable

    High end-customer satisfaction, rapid time to cash for new Partners, increased mobility and growth of existing Partners. Managed Partner enablement leads to channel excellence.

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  • Grow

    Scalable tactics that deliver year on year growth from your channel ecosystem. Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel – tracked and measured with microscopic diligence. Proven track record in delivering excellent channel campaigns, globally, for top tech Vendors.

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  • Measure

    You cannot get true value from a Partner without real-time, accurate measurement and analysis. This is a huge blind spot in the sector, which we fill with a full suite of platforms providing complete reporting visibility.

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HubSpot Video


What our clients say..

"The Sherpa team are hugely experienced in developing channels & markets. Over the past 4 years, they have brought long & wide experience to the Oracle Talari Networks EMEA marketing & channel programme. We are growing at a very fast rate in the region and I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised. We have recruited 25 new partners with Sherpa's help and created a sales pipeline in excess of $3m via their demand gen - the Sherpa team are key to our growth."

Jeff Zeichick

VP Sales - Oracle Talari Networks

"Sherpa envisioned, created and have managed our global Partner ABM program since 2017. Operating across the globe, they have created a significant sales pipeline for our X3 product in numerous markets and delivered a unique ABM program for Sage. We continue to enjoy the fruits of this relationship."

Swati Fuller

Partner Program Director - Sage

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation. Sherpa created and managed an EMEA wide enablement initiative with considerable success."

Gemma Telford

EMEA Partner Marketing Director - Palo Alto Networks

"I wanted to write to share my experience with Sherpa Marketing. My email won’t do this justice but I can’t express how completely satisfied we are with this program, Sherpa and the early results! Sherpa has been amazing to work with. We’ve quickly partnered to launch an industry-specific campaign using our list and existing assets to produce real leads during the initial top-of-funnel tactics. I know I’ve been critical of ‘Vendor’ programs and preferred marketing partners in the past. You have a winner with Sherpa and I hope you are strongly considering extending this partnership. This has easily been the most valuable marketing program that I’ve ever participated in with the Vendor. We are pleased with the early returns and I hope you are, too. Thank you for considering us for this program"

Walter Goodfield

EVP, RKL eSolutions

Sherpa have given us a significant commercial advantage this year, and their insightful, adaptable and results-led approach makes them a great team to work with. I would happily recommend them.”

Vikki Smith

Director of Customer Experience - SCC

“We are extremely pleased with our new HubSpot website and marketing platform – designed and built by Sherpa. Our sales and marketing teams now have a single view of the customer in one system which has streamlined processes enormously. Since implementing HubSpot, Sherpa have created and managed a blended inbound and paid traffic campaign for us which has proved to be a success in generating a significant number of leads.”

Karine Duval

Manager Communications - Avnet Integrated Solutions

“With Sherpa, I know I’m in safe hands. Their team speak our language and understand exactly what it is we’re trying to achieve. They are dedicated to getting the best results from each campaign. They offer tactical and strategic marketing advice and support and I know that no matter what I ask of them, they’ll be able to handle it.  The fact Sherpa could offer a complete inbound and paid traffic strategy across online, social and email was hugely beneficial to successfully raising the JT Subscriber Intelligence profile. Sherpa continuously produce fantastic work and I look forward to working with them again soon.”

Simon Foster

Senior Partner Director - JT

“Sherpa understand the dynamics of channel and solutions marketing with experience of working with Vendors, Distribution and Partners. Bringing energy and creativity they are a pleasure to work with and I would have no hesitation in recommending them.”

Sara Gemmell

EMEA Business Unit Director – Enterprise Infrastructure Azlan, part of the Tech Data Group

"From concept to launch in eight weeks and a funnel of £1million plus since. Highly recommended. Sherpa helped us get our 2 platforms out to market in 8 weeks, from initial positioning & content through to managed launch and demand gen - thank you!

James Stonor

CEO - ITS Stonbury

  • Channel Transformation Model

    It’s time for something different; a practical model that helps you understand your next steps on your journey to maturity. We introduce the Channel Transformation Framework.

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  • Our Platforms

    Our platforms are centred around the simple concept of measuring the value of your channel investments. Our ambition is to help our clients understand the lifetime value of their partners.

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  • Our Work

    We are proud to work with some of the largest technology Vendors in the world – from strategy through to execution. Come take a look at some of our work.

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