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Partner Growth Agency

Partner Planning - Partner Marketing - Partner Recruitment 

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Trusted by global technology leaders

We are Sherpa. How can we help you?

Sherpa provides planning & activation services for Partnership Ecosystems. We drive your key Partnerships forward to accelerate growth, identify opportunities, and provide visibility of investment.

Strategy, global objectives, and regional execution must be brought together in a focused and structured way to successfully implement at scale – we are your missing link to deliver on your Partnering strategy.

We are the first and only true activation agency for the world’s leading technology companies – strategic, global and 100% Partnerships-focused.

Partnership Ecosystem experts trusted by global technology leaders.

Our Services

  • Partner Planning

    Empower your Partnerships, with future-proof strategies, designed by experts and driven by data. Elevating your products and services to the world stage. 

  • Partner Marketing

    We deliver scalable programs with tactics that provide year on year growth from your Channel Ecosystem that are tracked and measured with microscopic diligence.

  • Partner Recruitment

    Our end-to-end service refines your recruitment strategy to gain high quality, compatible Partners. With better targeting, increased engagement and improved experience. 

what clients say..

"I wanted to write to share my experience with Sherpa Marketing. My email won’t do this justice but I can’t express how completely satisfied we are with this program, Sherpa and the early results! Sherpa has been amazing to work with. We’ve quickly Partnered to launch an industry-specific campaign using our list and existing assets to produce real leads during the initial top-of-funnel tactics. I know I’ve been critical of ‘Vendor’ programs and preferred marketing Partners in the past. You have a winner with Sherpa and I hope you are strongly considering extending this Partnership. This has easily been the most valuable marketing program that I’ve ever participated in with the Vendor. We are pleased with the early returns and I hope you are, too. Thank you for considering us for this pilot!"

Walter Goodfield

Pilot Programme Partner | EVP, RKL eSolutions

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager - Palo Alto Networks

“With Sherpa, I know I’m in safe hands. Their team speak our language and understand exactly what it is we’re trying to achieve. They are dedicated to getting the best results from each campaign. They offer tactical and strategic marketing advice and support and I know that no matter what I ask of them, they’ll be able to handle it.  The fact Sherpa could offer a complete inbound and paid traffic strategy across online, social and email was hugely beneficial to successfully raising the JT Subscriber Intelligence profile. Sherpa continuously produce fantastic work and I look forward to working with them again soon.”

Simon Foster

Senior Partner Manager - JT

“We are extremely pleased with our new HubSpot website and marketing platform – designed and built by Sherpa. Our sales and marketing teams now have a single view of the customer in one system which has streamlined processes enormously. Since implementing HubSpot, Sherpa have created and managed a blended inbound and paid traffic campaign for us which has proved to be a success in generating a significant number of leads.”

Karine Duval

Manager Communications - Avnet Integrated Solutions

“Sherpa understand the dynamics of channel and solutions marketing with experience of working with Vendors, Distribution and Partners. Bringing energy and creativity they are a pleasure to work with and I would have no hesitation in recommending them.”

Sara Gemmell

EMEA Business Unit Director – Enterprise Infrastructure Azlan, part of the Tech Data Group

"The Sherpa team are hugely experienced in developing channels & markets. Over the past 4 years, they have brought long & wide experience to the Talari Networks EMEA marketing & channel programme. We are growing at a very fast rate in the region and I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised. We have recruited 25 new Partners with Sherpa's help and created a sales pipeline in excess of $3m via their demand gen - the Sherpa team are key to our growth."

Jeff Zeichick

VP Sales EMEA - Talari Networks

"From concept to launch in eight weeks and a funnel of £1million plus since. Highly recommended."

James Stonor

CEO - ITS Stonebury

Sherpa have given us a significant commercial advantage this year, and their insightful, adaptable and results-led approach makes them a great team to work with. I would happily recommend them.”

Vikki Smith

Director of Customer Experience - SCC

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