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Smarter Partnership Marketing for global technology 


Guided by data,
delivered by experts

Need Partner Marketing Programs?
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What challenges are you experiencing?


Whatever Partnership challenge you are facing, we can help guide you through it. Our experts will help plan, assess and deliver solutions.

Lets start with your challenge, so we can help you solve it.

Global technology firms trust us to meet their Partnership objectives:

Cisco logo (1) Fujitsu logo-1 Genesys logo-1 Lenovo logo-2 Paloalto logo-1 Sage logo-1 Verizon logo-1 Zendesk logo-1
How we work

Insight. Activation. Delivery.

Building Marketing Momentum


Our approach, powered by our class-leading AI platform targets the right Partners, with the right campaigns, and identifies future opportunities. Learning and optimizing with every program cycle.

Work smarter, not harder.

Ready to build momentum
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Our Solutions


Partner Marketing


Our suite of marketing activation programs, delivered by experts

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Popular features:

✅ Powered by EdisonAI

✅ Concierge service

✅ Structured and scalable


Partner Assessment


Smarter Partnership strategies powered by EdisonAI

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Popular features:

✅ Powered by EdisonAI

✅ Get leading metrics

✅ Identify the missing middle


Partner Recruitment


Long-term revenue driving Partnerships start with recruitment

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Popular features:

✅ Powered by EdsionAI

✅ Full-service Recruitment

✅ Partner-centric proposition

What our clients say
Kerstin Demko

"We have a great set of Partners; EdisonAI helps us understand our Partners potential and where we should best need to spend our resources."

Kerstin Demko

VP of Marketing

Brivo logo

Steve Wooledge

"Investing in Sherpa to support our partner ecosystem made a huge impact. They applied their real-life channel experience to help reshape our global partner program"

Steve Wooledge

VP Global Partner Marketing

Alteryx

Jay McBain

"Sherpa is leading the way in using data-driven insights to identify gaps and opportunities in partner engagement, driving better recruitment and enablement."

Jay McBain

Chief Analyst

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Ready to make your Partner Marketing Smarter?

Let's talk this through.

Speak to an expert

Latest insights and research
The Power of Partnership: Why Sherpa’s Approach to Partner Marketing Drives Growth

Mar 21, 2025 

Why Partner Marketing is the Future of Growth Businesses that operate alone miss out on one of the most powerful...
Smarter Marketing Development Funds: Unlocking the Full Potential of Your MDF

Mar 5, 2025 

Marketing Development Funds (MDF) are more than just a budget line item—they're a vital resource for driving partner...
The Sherpa Group Welcomes Phil Gowing as Non-Executive Chairman

Feb 27, 2025 

The Sherpa Group, a leading Channel Marketing agency, is thrilled to announce the appointment of Phil Gowing as...