---
title: "On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's"
description: Discover the Four Whys framework to enhance your partner marketing funnel and boost ROI with strategic discipline. Watch our on-demand webinar with Tom Perry now.
---

[Sherpa Insights ](https://www.thesherpagroup.com/insights)

# [On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's](https://www.thesherpagroup.com/insights/on-demand-webinar-the-partner-marketing-funnel-introducing-the-4-whys)

 Written by [Thomas Harrison](https://www.thesherpagroup.com/insights/author/thomas-harrison) | Dec 12, 2025 4:03:32 PM

Partner marketing isn’t just about generating leads. It’s about moving opportunities through the funnel with clarity and purpose. Yet for many vendors, the middle of the funnel remains the hardest to crack.

In this Partner Marketing Funnel: Introducing the 4 Whys webinar, Tom Perry (CEO, The Sherpa Group) revealed a new framework designed to bring strategic discipline to partner campaigns. Drawing lessons from direct and field marketing, the session introduces the Four Whys, a powerful mid-funnel qualification model, and explores how data, AI, and buyer group marketing can unlock greater ROI from partner programs.

From redefining funnel stages to showcasing how partners can drive value at every touchpoint, this session is essential viewing for anyone looking to scale partner marketing effectively.

 

 

 

## On-demand webinar:

 

 

 

[View full post](https://www.thesherpagroup.com/insights/on-demand-webinar-the-partner-marketing-funnel-introducing-the-4-whys)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Thomas Harrison"
  },
  "dateModified" : "2026-07-27T09:52:46.954Z",
  "datePublished" : "2025-12-12T16:03:32Z",
  "headline" : "On-demand webinar: The Partner Marketing Funnel: Introducing the 4 Why's",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1381,
    "url" : "https://733226.fs1.hubspotusercontent-na1.net/hubfs/733226/Image%20%289%29.jpeg",
    "width" : 2809
  },
  "mainEntityOfPage" : "https://www.thesherpagroup.com/insights/on-demand-webinar-the-partner-marketing-funnel-introducing-the-4-whys",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Sherpa Insights"
  }
}
```