How to leverage ABM to grow & scale strategic alliance Partnerships

If you missed us at the B2B Marketing ABM Conference 2020, you can now watch our session talk.

In this session, Pascale Smith (Director at Sherpa) discusses using account based marketing to grow strategic alliance partnerships - and the key differences of this particular context, which means you can't just lift-and-shift your end-user ABM efforts.

We share some of our learnings with you.

With: Pascale Smith, Sherpa